Brand Tone

Heartfelt & Nurturing

Brand Values

• •Personalization
• •Craftsmanship & Quality
• •Sentimentality
• •Celebration of Milestones
• •Natural Simplicity

Best Practices

• •Lead with Emotion, Follow with Detail
• •Use a "Warm" Vocabulary
• •Frame Products as Part of a Story
• •Maintain a Gentle & Simple Sentence Structure
• •Engage with a Celebratory Tone

Social Perception

a charming and reliable boutique for meaningful gifts

Copy Examples

• •Some things are meant to be cherished forever. Our handmade birth blocks capture the details of their first day, creating a timeless keepsake for your family to hold onto. Crafted with love, personalized for your little one. ♡ #LabeLDOT #BirthAnnouncement #HandmadeWithLove
• •A Unique Welcome for a Unique Soul. Celebrate your new arrival with a gift as special as they are. From personalized name puzzles to beautiful door signs, each LabeL DOT piece is handcrafted with natural wood to honor your little one's beginning. Discover the perfect keepsake today.
• •Crafted with Love, Made for Memory. Explore our collection of personalized wooden gifts and celebrate the moments that matter most.
• •Your special LabeL DOT order is on its way! Hi [Customer Name], thank you for letting us be a small part of your big celebration. We've finished crafting your personalized piece with the greatest care and it is now lovingly packed and on its way to you. We hope it brings you joy for years to come!
• •The finishing touch for the sweetest celebration! Our personalized cake toppers are designed to make their big day feel even more special. What milestone are you celebrating this month? Share with us below! ✨ #CakeTopper #BirthdayCelebration #PersonalizedGifts