Brand Tone

Friendly and Approachable, Creative and Inspiring, Enthusiastic and Playful, Helpful and Customer-Centric

Brand Values

• •Personalization: Allowing customers to create unique items tailored to their preferences is central to their offering.
• •Quality: The founder emphasizes delivering quality products, and this is reflected in material choices like Dibond for durability.
• •Creativity and Uniqueness: The brand strives to offer distinctive products and introduce new design trends to the market.
• •Customer Satisfaction: A strong focus is placed on ensuring customers are happy with their purchases and experience, including responsive problem-solving.
• •Bringing Joy to Homes: The underlying mission is to help people beautify their living spaces and create "geluksmomentjes" (moments of happiness) through their products.

Best Practices

• •Embrace a Friendly, Conversational Voice: Write as if you're talking to a friend. Use contractions, welcoming language, and address the customer directly (e.g., "you," "your").
• •Highlight Personalization and Creativity: Always emphasize the ability to customize and create something unique. Use words like "your design," "personalized," "create," "imagine," and "unique."
• •Infuse Positivity and Enthusiasm: Use upbeat and cheerful language. Words like "brighten," "joy," "love," "happy," "smile," and enthusiastic adjectives can convey this.
• •Focus on the "Why" - The Emotional Connection: Connect products to the feeling they evoke – making a house a home, creating memories, expressing personality, or bringing joy.
• •Maintain a Helpful and Approachable Stance: Ensure copy is clear, easy to understand, and reassures customers that help is available if needed. This builds trust and aligns with the customer-centric value.

Social Perception

Provider of Unique and Appealing Products, Reliable and Trustworthy (largely), Good Customer Service, Innovative

Copy Examples

• •Homepage Banner: "Your Home, Your Story! ✨ Design unique, personalized treasures with Label2X and make every corner shine. Let's get creative!"
• •Product Description (for a custom nameplate): "Say hello in style! 👋 Our cheerful nameplates are more than just a sign; they're the first smile your home offers. Crafted with love and your personal touch, ready to brighten your doorstep!"
• •Social Media Post (Instagram - showcasing a customer's wall circle): "Wow! We're absolutely beaming seeing how @[CustomerHandle] styled their personalized ScandiArt wall circle! 😍 Got a Label2X creation you adore? Share it with #Label2XLove and inspire us all! P.S. Dreaming of your own? Tap the link in bio!"
• •Email Marketing (Subject: A little something to make you smile 😊): "Hey [Customer Name], ready to add a sprinkle of joy to your space? Explore our newest arrivals or design something uniquely YOU. At Label2X, we believe every home deserves a personal touch. Let's create happiness together!"
• •About Us Snippet: "More than just decor, we're about capturing moments and creating smiles. Label2X was born from a love for design and the joy of a personal touch. We're a small team with big hearts, dedicated to helping you make your house a home, one unique piece at a time!"