Brand Tone

Informative, sophisticated, and trustworthy. Also, eco-consciousness and care.

Brand Values

• •Natural & Organic: Prioritizing certified organic and natural ingredients.
• •Effectiveness & Innovation: Combining research with natural ingredients to create high-quality, effective products.
• •Ethical Practices: Committed to being vegan, cruelty-free (Leaping Bunny certified), and using zero-waste, recyclable packaging.
• •Transparency: Providing detailed information about ingredients and their benefits.
• •Holistic Beauty: Believing that "Beauty is much more than what meets your eyes" and aiming to help people feel comfortable in their own skin.
• •Quality: Using premium, cold-pressed oils and avoiding chemical preservatives, parabens, silicones, and synthetic fragrances.

Best Practices

• •Educate and Inform: Always provide clear, concise information about ingredients, benefits, and the science behind the products, reinforcing expertise.
• •Emphasize Natural & Ethical Aspects: Consistently highlight the organic, vegan, cruelty-free, and sustainable elements in all communications.
• •Use Sophisticated yet Accessible Language: Maintain a professional and knowledgeable tone, but ensure the language is understandable and relatable to the target audience.
• •Showcase Results and Testimonials (Authentically): Share genuine customer experiences and highlight awards to build trust and credibility, always focusing on the positive impact of the products.
• •Maintain Visual Consistency: Ensure that all visual content (photography, graphics) aligns with the brand's natural, premium, and clean aesthetic.

Social Perception

Labbok is generally perceived as a high-quality, ethical, and effective Greek skincare brand. Customers appreciate the natural and organic formulations, the visible results, and the brand's commitment to cruelty-free and sustainable practices. The numerous awards and media mentions contribute to a positive and trustworthy image. They are seen as a brand that successfully combines nature with scientific innovation.

Copy Examples

• •Rediscover your skin's natural radiance. Labbok combines the purity of Greek nature with scientific innovation for a complexion that glows from within. #LabbokBeauty #OrganicSkincare #NaturallyEffective
• •Ethical beauty, exceptional results. Our Leaping Bunny certified, vegan formulas are crafted with the finest organic ingredients because we believe what you put on your skin matters. Experience the Labbok difference. #CrueltyFreeBeauty #VeganSkincare #LabbokValues
• •Unlock the power of nature. Labbok's award-winning skincare is meticulously formulated by pharmacists and chemists, delivering visible results you can trust. Feel beautiful, naturally. #ScienceAndNature #PremiumSkincare #LabbokAthens
• •More than just skincare, it's a commitment to your well-being and our planet. Discover Labbok's zero-waste philosophy and indulge in luxurious, eco-conscious beauty. #SustainableBeauty #ZeroWaste #LabbokCare
• •Tired of compromising between natural and effective? Labbok offers the best of both worlds. Our potent blends of organic oils, prebiotics, and vitamins nourish your skin for a healthy, youthful glow. #Labbok #NaturalInnovation #HealthySkin