Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Passionate & Enthusiastic, Community-Focused, Reliable & Trustworthy

Brand Values

• •Customer Service Excellence
• •Expertise & Quality
• •Honesty & Integrity
• •Competitive Pricing & Value
• •Passion for Power Sports
• •Growth & Innovation

Best Practices

• •Embrace the Enthusiasm: Always write with genuine passion for power sports. Use active, exciting language that reflects the thrill of riding.
• •Be the Expert, Friendlily: Share technical knowledge and expertise in a way that is accessible and helpful, not intimidating. Maintain a welcoming and approachable voice.
• •Prioritize Customer Success: Frame copy around how LaBaron's helps customers achieve their riding goals, solve their problems, and enhance their enjoyment. Focus on benefits.
• •Build Community: Use inclusive language ("join us," "we're here for you") and highlight shared experiences to foster a sense of belonging.
• •Stay Authentic & Honest: Reflect the company's long-standing reputation for reliability and fair dealing in all communications. Avoid hype and stick to genuine capabilities and offerings.

Social Perception

Highly Respected & Trusted, Expert & Knowledgeable, Customer-Centric, Community Hub, Reliable & Efficient

Copy Examples

• •Headline: Stop Dreaming, Start Riding. Body: Your adventure machine is waiting. At LaBaron's Power Sports, our expert team is ready to get you geared up and back on the trail, track, or wherever the dirt takes you. Quality parts, top-notch service, and a passion for power! #LetsMoto
• •Headline: Engine Roaring? Suspension Dialed? Body: Bring your ride to LaBaron's for a pro tune-up or a complete overhaul. With 50+ years of experience, we treat every bike, ATV, and side-by-side like it's our own. Feel the difference expert service makes.
• •Headline: More Than a Shop, It's a Community. Body: Join the LaBaron's family! From our fully stocked parts department to our brand new MX track, we're your ultimate power sports destination. Friendly faces, expert advice, and a place to share the thrill. Come ride with us!
• •Headline: Don't Let a Breakdown Bench You. Body: Fast, reliable repairs to get you back in the action. The LaBaron's team is known for quality workmanship and getting it right the first time. Because less time in the shop means more time riding.
• •Headline: Your Power Sports Questions, Answered. Body: Need advice on the right part? Curious about a service? Our knowledgeable and friendly staff are always here to help. We're passionate about this stuff, and we love sharing that passion with you!