Brand Tone

Friendly & Community-Oriented

Brand Values

• •Sustainability
• •Quality Craftsmanship
• •Inclusivity
• •Self-Expression
• •Community
• •Affordability

Best Practices

• •Create a Brand Voice Chart: Develop a simple chart that outlines your brand's tone, key messaging points, and words to use (and avoid). Share this with anyone who writes for your brand.
• •Write for Your Target Audience: Always keep your ideal customer in mind. Use language and references that resonate with them.
• •Maintain Consistency Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or a customer service email, the brand voice should be recognizable.
• •Tell a Story: People connect with stories, not just products. Use your copy to tell the story of your brand, your products, and the lifestyle they enable.
• •Review and Refine: Periodically review your copy and compare it against your brand guidelines and customer feedback. Don't be afraid to adjust your approach as your brand evolves.

Social Perception

Customers perceive the brand as trustworthy, stylish, innovative, and offering good value, aligning with an intended positive brand identity.

Copy Examples

• •Life's too short for boring clothes. Our new collection is here to make your wardrobe interesting again. Warning: may cause excessive compliments.
• •Discover timeless elegance. Each piece in our collection is crafted with meticulous attention to detail, designed to be cherished for years to come.
• •Simple, sustainable style. Our latest arrivals are made from 100% organic cotton, because looking good shouldn't cost the Earth.
• •Don't just enter a room, own it. Our designs are for the bold, the confident, and the unapologetically you. Unleash your power.
• •It’s here! The collection you’ve been waiting for, inspired by you. We love seeing how you style your favorite pieces, so don't forget to tag us! #LabariCommunity