Brand Tone

Passionate, Enthusiastic, Craftsman-like, Detail-Oriented, Nostalgic, Retro-Focused, Approachable, DIY-Friendly, Professional, Knowledgeable

Brand Values

• •Authenticity
• •Craftsmanship & Quality
• •Passion for Gaming
• •Customer Focus & Customization
• •Nostalgia

Best Practices

• •Embrace Nostalgia with Authenticity: Always tie back to the love of classic gaming. Use language that evokes memories and the specific feel of the 80s/90s arcade era, but ensure claims of accuracy and craftsmanship are genuine and verifiable.
• •Highlight Craftsmanship and Detail: Use words like "meticulously," "handcrafted," "precision," "artisan," and "premium quality" to reinforce the quality of the products. Describe the build process or material choices where appropriate to showcase this.
• •Speak the Language of Enthusiasts (but remain accessible): While using terms familiar to arcade and DIY communities, ensure explanations are clear enough for newcomers interested in a high-quality retro experience. Avoid overly technical jargon in general marketing copy unless specifically targeting experts.
• •Maintain a Passionate and Enthusiastic Voice: Let the genuine love for retro gaming shine through. Copy should feel like it's written by fellow gamers who are excited to share their creations and help others build their dream setups.
• •Be Approachable and Supportive, Especially for DIY: Reinforce that you cater to and support DIY builders. Offer clear information, and a helpful tone, and encourage customers to reach out with questions or for custom project discussions. This builds trust and community.

Social Perception

Positive (among enthusiasts), Specialized/Niche, Seen as Knowledgeable & Capable, Transparency Appreciated, Limited Broad Public Awareness

Copy Examples

• •Headline: Relive the Golden Age. Build Your Dream Arcade. Body: At LAB Arcades, we share your passion for pixel-perfect nostalgia. From 100% accurate reproduction cabinets of 80s classics to custom-designed masterpieces, our artisan craftsmanship brings your ultimate retro gaming experience to life. DIY kits or plug-and-play, let's build your legend.
• •Social Media Post (Instagram/Facebook - with an image of a beautifully crafted cabinet): Text: It's more than a game, it's a piece of history, handcrafted with passion. ✨ We meticulously recreate the arcade cabinets you grew up with, right down to the smallest detail. What classic would you love to see in your space? #LABarcades #RetroGaming #ArcadeCabinet #CustomArcade #Woodworking #Nostalgia
• •Website "About Us" Snippet: Text: For nearly two decades, the heart of LAB Arcades has beaten in time with the pulse of classic arcade games. We're artisans, engineers, and above all, lifelong gamers dedicated to preserving the magic. Whether you're a DIY hero or seeking a turnkey treasure, we pour our expertise and passion into every cabinet.
• •Product Description (for a reproduction cabinet kit): Text: authenticity in every angle. Our [Game Name] reproduction cabinet kit is CNC-cut for precision, using premium materials to match original specs. Perfect for the dedicated restorer or the DIY enthusiast ready to house original hardware. We provide the craftsmanship, you bring the gameplay.
• •Promotional Email Subject: Craft Your Arcade Legacy with LAB Arcades! Body: Remember the thrill of the arcade? At LAB Arcades, we don't just remember it – we rebuild it. Specializing in authentic reproduction cabinets and custom arcade solutions, we offer unparalleled craftsmanship for enthusiasts like you. Explore our flatpack kits or discuss your dream full-build today!