Brand Tone

professional, educational, and empowering

Brand Values

• •Quality and Excellence
• •Education and Empowerment
• •Professionalism
• •Support and Community
• •Innovation

Best Practices

• •Focus on the Professional: Always address your audience (licensed estheticians, cosmetologists, etc.) with respect and acknowledge their expertise. Use industry-specific terminology correctly.
• •Emphasize Education and Skill Development: Highlight the learning opportunities, the quality of training, and how your products/courses can help professionals enhance their skills and business.
• •Use Empowering Language: Words and phrases like "master," "elevate," "unlock your potential," "expert," "certified," and "succeed" can reinforce the empowering aspect of the brand.
• •Maintain Clarity and Accuracy: Provide clear, concise, and factual information about products and courses. Avoid overly casual or slang language.
• •Showcase Expertise and Authority: Share knowledge, tips, and insights related to the lash and brow industry. Position the brand as a knowledgeable leader and a reliable resource.

Social Perception

The brand is generally perceived positively by its customers, particularly for its training programs. Reviews frequently praise the knowledgeable, patient, and supportive instructors, as well as the comprehensive and hands-on nature of the courses. Students feel well-prepared and confident after completing training with The Lash & Brow Academy. The products, such as adhesives and lash extensions, also receive positive feedback regarding quality and retention. They are seen as a reliable source for both high-quality products and education in the lash and brow industry.

Copy Examples

• •Headline: Elevate Your Artistry. Master the Craft. Body: "Join The Lash & Brow Academy USA and unlock your potential with our advanced certification courses. We provide the professional tools and in-depth knowledge you need to excel in the competitive world of lash and brow beauty. Enroll today and empower your career."
• •Headline: Precision. Quality. Performance. LBA PRO Supplies. Body: "Equip your salon with LBA PRO's meticulously crafted lash and brow supplies. Designed for professionals who demand the best, our products deliver consistent results and client satisfaction. Shop our collection and experience the LBA PRO difference."
• •Headline: More Than Just Training – It's a Partnership in Your Success. Body: "At The Lash & Brow Academy USA, we're committed to your growth. Our expert-led training goes beyond techniques, offering ongoing support and community to help you build a thriving lash and brow business. Start your journey with us."
• •Headline: Invest in Your Skills. Define Your Future. Body: "Become a certified lash and brow expert with The Lash & Brow Academy USA. Our comprehensive curriculum and hands-on approach ensure you gain the confidence and expertise to offer exceptional services. Explore our courses and take the next step in your professional development."
• •Headline: The Secret to Stunning Lashes & Brows? Professional Products, Expert Training. Body: "Discover the LBA PRO range of high-performance lash extensions, adhesives, and tools, trusted by professionals. Combine quality products with world-class education from The Lash & Brow Academy USA to achieve breathtaking results for your clients."