Brand Tone

Enthusiastic & Passionate, Practical & Solution-Oriented, Community-Focused & Friendly, Proudly Swedish, Approachable & Encouraging

Brand Values

• •Animal Welfare & Enrichment
• •Quality & Durability
• •Functionality & Practicality
• •Local Craftsmanship (Swedish Made)
• •Community & Shared Passion

Best Practices

• •Always Speak from Passion for Dogs: Every piece of copy should reflect a genuine love and understanding of dogs and the owner-dog relationship. Use language that resonates with dog enthusiasts.
• •Emphasize Solutions and Benefits: Focus on how the products make dog ownership, training, and an active life easier and more enjoyable, rather than just listing features. For example, 'keeps treats dry on rainy walks' instead of just 'water-repellent.'
• •Maintain a Friendly, Encouraging, and Slightly Informal Swedish Voice: While professional, the tone should feel like advice from a knowledgeable friend in the dog community. Use Swedish consistently and naturally.
• •Highlight 'Swedish-Made' & Quality When Applicable: Proudly and clearly communicate the local craftsmanship and the quality materials used, as this is a key differentiator and value proposition.
• •Incorporate User-Generated Content & Community Stories (with permission): Share photos and stories from happy customers using Labanbags. This reinforces the community aspect and provides authentic social proof, aligning with the brand's grassroots feel.

Social Perception

Labanbags is likely perceived by its target audience (Swedish dog owners interested in training and active lifestyles) as a dedicated, specialist brand providing high-quality, practical, and thoughtfully designed accessories. The 'Swedish-made' aspect likely adds to a perception of quality and trustworthiness for the local market. The active social media engagement and personal story of the founder probably foster a sense of connection and authenticity. Customers likely appreciate the practical features that address specific needs of dog training and outdoor activities (e.g., weather resistance, organization).

Copy Examples

• •Regniga dagar är inga problem för din träning! Vår Labanbag Rain håller godiset torrt och redo för nästa belöning. Svensk design för svenska väder – och glada hundar! 🐾 #Labanbags #Hundträning #Svensktillverkat #AktivHund
• •Visste du att aktivering med foder kan stärka bandet med din hund och göra promenaderna roligare? Med en smidig Labanbag har du alltid belöningen nära till hands. Hur aktiverar du din hund idag? Dela dina tips! 👇 #LabanTips #Hundglädje #Berikning
• •Nyhet! Upptäck vår Teddybag-serie – begränsad upplaga! Mysig design möter Labanbags kända kvalitet. Perfekt för höstens äventyr med din fyrbenta vän. Shoppa nu innan de tar slut! 🐶🍂
• •Sofia från Labanbags: Mitt bästa tips för en roligare inkallning!
• •Varje Labanbag Dressy är mer än bara en väska – den är en svensksydd följeslagare för otaliga träningspass och äventyr. Tillverkad med omsorg och slitstarka material för att tåla allt er aktiva livsstil innebär.