Brand Tone

aspirational, friendly, and helpful

Brand Values

• •Practicality and Functionality
• •Modern Style and Aesthetics
• •Community and Connection
• •Inspiration and Empowerment
• •Attention to Detail

Best Practices

• •Maintain a Helpful and Inspirational Voice
• •Use "You" and "Your" Frequently
• •Emphasize Community
• •Highlight the Blend of Style and Practicality
• •Tell a Story with Visuals and Text

Social Perception

The social perception through owned channels is positive, with followers engaging with content, asking questions, and expressing interest. A 'La Baiters VIP' group suggests a loyal customer base. However, a comprehensive external perception is difficult to gauge due to a lack of independent third-party reviews or public complaint records.

Copy Examples

• •Tired of pantry chaos? Swipe to see how simple it is to bring order and beauty to the heart of your kitchen. With the right tools, you're not just organizing; you're creating a moment of peace for your future self. Find all these solutions in our store and online. #LaBait #HomeOrganization #PracticalLiving
• •The Coup Gray line is more than just dinnerware; it's a statement of minimalist elegance. Perfect for elevating your everyday meals or impressing guests at your next dinner party. Crafted for durability and timeless style, this is the modern touch your table has been waiting for.
• •Your morning coffee just got an upgrade! Watch how we create a cozy and chic coffee corner in under 30 seconds. All you need is a good tray, your favorite mugs, and a few of our stylish canisters. What's your must-have coffee accessory? Let us know in the comments! #LaBait #CoffeeCorner #HomeDecorHacks #MorningRoutine
• •Hi [Customer Name], we believe your home should be a sanctuary. That's why we've curated a new collection of decor and utility items that blend practicality with modern style. As a valued member of our community, here's a 10% discount on your next purchase. Come visit us in-store or online and find something you'll love. #LaBaitHome
• •Unleash your creativity with us! Join our exclusive glass painting workshop on February 25th at our Barra da Tijuca store. Learn new techniques from a local artisan and create unique pieces to take home. Spaces are limited because we love a cozy, hands-on experience. Comment 'CREATE' below, and we'll send you the sign-up link!