Brand Tone

Knowledgeable & Passionate, Approachable & Friendly, Inspiring & Aspirational, Trustworthy & Reliable, Modern & Current

Brand Values

• •Quality & Durability
• •Customer Satisfaction
• •Design Excellence
• •Family Heritage & Trust
• •Functionality & Everyday Beauty
• •Reliability & Transparency
• •Environmental Well-being

Best Practices

• •Always Prioritize 'Quality' and 'Design': Whether it's product descriptions or social media updates, subtly weave in references to craftsmanship, durability, and the thoughtful design behind the products.
• •Balance Expertise with Approachability: Share knowledge about designers and materials confidently, but maintain a friendly, helpful voice. Avoid overly technical jargon unless explaining a specific benefit. Think of it as a passionate expert guiding a friend.
• •Tell a Story: Connect products to lifestyles and aspirations. Instead of just listing features, explain how an item can enhance a customer's home or daily life. Highlight the heritage of designs or the vision of the designers.
• •Embrace the 'Family Business' Angle Authentically: Where appropriate (especially on more personal platforms like TikTok or in 'About Us' sections), let the warmth and trustworthiness of a family-run entity shine through. This builds a human connection.
• •Maintain Visual and Textual Cohesion: Ensure that the aspirational and quality-focused imagery on the website and social media is matched by copy that reflects the same standards of elegance, clarity, and inspiration. The tone of 'Elämäsi sisustaja' should permeate all communications.

Social Perception

Reputable Retailer of Design Goods, Customer-Centric Service, Established & Experienced Player, Modern & Engaging Presence

Copy Examples

• •Homepage Banner: 'Crafting Your Story, One Room at a Time. Discover enduring quality and timeless design at Laatukaluste – your family-run partner in creating a home you love.'
• •Product Description (e.g., for a designer chair): 'More than just a seat, the [Product Name] is an icon of [Design Style, e.g., Scandinavian minimalism]. Designed by [Designer Name] in [Year], its ergonomic form and sustainable materials promise both comfort and a conversation piece for generations. Invest in everyday beauty.'
• •Social Media Post (Instagram/Facebook - accompanying an inspiring interior image): 'Dreaming of a serene Sunday sanctuary? ✨ Let light and texture play. We believe your home should be a haven. Explore our curated collection of Nordic-inspired pieces to bring warmth and quality design into your everyday. #Laatukaluste #Koti #Sisustus #FinnishDesign #QualityFurniture'
• •TikTok Video Concept Caption: 'Watch us unbox the latest arrivals from [Brand Name]! 😍 Obsessed with this quality. P.S. Being a family business means even our [dog/cat/plant] supervises! 😉 #Laatukaluste #DesignTok #FamilyBusiness #HomeDecor #Unboxing'
• •Email Newsletter Snippet (promoting a new collection): 'Welcome the new season with pieces that inspire. At Laatukaluste, we’ve handpicked the latest from Europe’s most thoughtful designers, focusing on sustainable quality and functional elegance. Because your home deserves the best. Explore the collection.'