Brand Tone

Nurturing, Trustworthy, and Aspirational

Brand Values

• •Balance
• •Family
• •Authenticity
• •Commitment to Health
• •Sustainability

Best Practices

• •Lead with the "Why," Not Just the "What": Always connect the product back to the core values of balance, family, and authentic well-being. Instead of just listing ingredients, talk about how those ingredients support a happy, harmonious childhood.
• •Use Nurturing and Empowering Language: Employ words that are warm, reassuring, and positive. Phrases like "Acompañamos el crecimiento" (We accompany their growth), "Confianza en cada gomita" (Confidence in every gummy), and "El equilibrio perfecto" (The perfect balance) reinforce the brand's supportive tone.
• •Maintain a Clean and Simple Aesthetic: The copy should mirror the "lagom" philosophy not too much, not too little. Keep sentences clear, concise, and easy to understand. Avoid overly technical jargon and focus on the emotional and practical benefits.
• •Leverage Trust and Authenticity: Continue to feature genuine testimonials and stories (like Carolina Cruz's). When creating copy, write from the perspective of a trusted friend or fellow parent who wants to share something genuinely good.
• •Keep the Visual and Textual Tone Cohesive: Ensure that the bright, joyful, and clean visuals of the brand are matched by copy that is equally optimistic, clean, and inspiring. The colors say "happy childhood," and the words should too.

Social Perception

The public perceives Laagom Life primarily through the lens of its famous ambassador, Carolina Cruz. This association lends the brand significant credibility and appeal. Customers view it as a premium, trustworthy option for children's supplements, recommended by a mother they admire. The perception is less about the "lagom" philosophy itself which is a sophisticated concept and more about the practical, tangible benefits of a healthy, high-quality product for their children's immunity, endorsed by a reliable source. The brand is seen as modern, health-conscious, and aligned with the values of discerning parents.

Copy Examples

• •Balance in Every Bite. Childhood is all about joyful discovery. Support their everyday adventures with Laagom Life. Our Gummi Defense is the simple, delicious way to nourish their immune system with the goodness they need no more, no less. Just the right amount of care for your little one. #LaagomLife #HealthyKids #SimpleWellness
• •The Laagom Life Family is Growing! We love seeing your little ones thrive! To us, "lagom" means finding that perfect balance in life and in health. It’s why we created a gummy that’s both delicious and packed with nature’s best, so you can feel confident you’re giving them the right foundation for a happy, healthy life. Thank you for making us a part of your family's journey.
• •Simple, Natural, Balanced. The wellness your child deserves. Discover Gummi Defense, inspired by the art of living well.
• •Give them the best of nature—simply.
• •More than a vitamin. It's a daily ritual of care. Finding the right balance for your child's nutrition shouldn't be complicated. Laagom Life brings you the purity of vegan ingredients and essential vitamins in a single, tasty gummy. For a healthy defense, and your peace of mind.