Brand Tone

sophisticated, artistic, evocative, refined, poetic, experiential, aspirational, exclusive, reverent of history and culture, balanced between classic elegance and modern sensibility

Brand Values

• •Exceptional Craftsmanship
• •Timeless Design
• •Artistic Storytelling
• •Functional Luxury
• •Innovation

Best Practices

• •Lead with the Story
• •Use an Evocative & Sensory Lexicon
• •Emphasize the Artisan
• •Maintain a Refined and Elegant Tone
• •Bridge Function and Fantasy

Social Perception

A high-end, luxury lifestyle brand synonymous with quality and artistic integrity. Perceived as an authority in luxury, catering to a discerning customer base who values design, quality, and exclusivity. Aspirational and storied, creating heirlooms with a worldly and cultured aura.

Copy Examples

• •A toast in technicolor. Our Prism collection captures the dance of light and color, each piece meticulously hand-crafted to turn every sip into a celebration. Discover artistry you can hold. #LObjet #ArtisanalGlassware #LuxuryHome
• •From [Inspiration a e.g., Kyoto] to Your Home: Introducing the [Collection Name]
• •An ancient symbol of protection, reimagined. The Lito Eye box is sculpted from fine Limoges porcelain and detailed with 24-karat gold, a watchful and whimsical guardian for your most precious keepsakes. It is an object of fantasy, an homage to the surreal, and a story waiting to be told.
• •The Venetian Legacy. The Art of Fortuny. Weaving history and elegance into every thread of porcelain. Discover the Fortuny Collection.
• •Your home is a collection of stories. Let L'OBJET write the next chapter. Inspired by global travels and brought to life by master artisans, our objects are designed to be treasured. Explore a world of functional art.