Brand Tone

Authentic & Craft-Oriented, Accessible & Value-Driven, Direct & Informative, Locally Rooted & Culturally Proud, Emerging & Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Heritage
• •Customer Satisfaction
• •Value for Money

Best Practices

• •Emphasize the '100% genuine leather' aspect in every communication.
• •Highlight the 'handcrafted in Morocco' origin and the artisans involved.
• •Clearly state satisfaction guarantees and easy return/exchange policies.
• •Use French and Arabic phrases to connect with the local culture.
• •Encourage and showcase customer reviews to build trust.

Social Perception

Positive association with high-quality Moroccan leather goods, building trust through customer-friendly policies and testimonials.

Copy Examples

• •Découvrez nos chaussures en cuir véritable, fabriquées artisanalement au Maroc. (Discover our genuine leather shoes, handcrafted in Morocco.)
• •100% cuir véritable, qualité garantie. Payment après réception et satisfaction du produit. (100% genuine leather, quality guaranteed. Payment after reception and satisfaction of the product.)
• •Artisanat marocain et design italien – le meilleur des deux mondes à vos pieds. (Moroccan craftsmanship and Italian design – the best of both worlds at your feet.)
• •Bienvenue ! Recevez une carte-cadeau de 30 MAD lorsque vous vous inscrivez. (Welcome! Receive a 30 MAD gift card when you sign up.)
• •Questions ? Contactez-nous sur WhatsApp (Tanger/Fès) pour une assistance rapide. (Questions? Contact us on WhatsApp (Tangier/Fes) for quick assistance.)