Brand Tone

energetic, confident, and slightly irreverent, balanced with educational content. The tone is modern, playful, approachable, trustworthy, and innovative.

Brand Values

• •Health without Compromise
• •Quality and Authenticity
• •Convenience and Modern Lifestyles
• •Transparency and Education

Best Practices

• •Lead with "Confident & Playful": Use bold, slightly edgy headlines like "Why we're not your basic ramen" to grab attention. Maintain this confidence throughout the copy.
• •Back it Up with "Clear & Simple" Benefits: Immediately follow the bold statements with clear, quantifiable benefits (e.g., "34g complete protein," "6g fiber," "ready in just 7 minutes").
• •Use Authentic, "In-the-Know" Language: Incorporate terms like "QQ texture" or "tonkotsu" to build credibility with food lovers and signal authenticity.
• •Focus on the Positive Outcome: Frame the narrative around what the customer gains (energy, satiety, a delicious meal) rather than what they are avoiding (sugar spikes, unhealthy ingredients). The tagline "Slurp Now, Flex Later" is a perfect example of this.
• •Maintain Visual and Verbal Consistency: Ensure the bright, clean, and energetic visuals on social media and the website are matched by copy that is equally vibrant, positive, and straightforward.

Social Perception

Largely positive, particularly among health-conscious individuals, who are pleasantly surprised by the delicious taste and authentic texture of a healthy noodle product. Customers appreciate that it helps meet protein goals while enjoying comfort food, successfully challenging skepticism around healthy comfort food alternatives.

Copy Examples

• •Your lunch break deserves better than basic. Fuel your afternoon hustle with 34g of protein that tastes like it came from your favorite ramen spot. No crash, just flavor. #SlurpNowFlexLater #ProteinNoodles #HealthyRamen
• •Tired of choosing between 'healthy' and 'delicious'? We were too. That's why we made high-protein, gut-friendly ramen that's ready in minutes and packed with authentic flavor. It's the upgrade your pantry has been waiting for. Shop KYUNU now.
• •Noodles Without the Guilt. All of the Flavor. Meet your new favorite meal.
• •POV: You found a high-protein noodle that actually has the perfect QQ bounce. Game over. 🍜 #HealthyComfortFood #RamenHack #KYUNU
• •Finally. Healthy ramen that doesn't suck.