Brand Tone

Direct, Informative, Encouraging, Health-Focused, Trustworthy, Customer-Oriented, Value-Driven, Slightly Promotional

Brand Values

• •Health and Wellness
• •Quality and Efficacy
• •Customer Satisfaction
• •Accessibility
• •Natural Solutions (for some products)

Best Practices

• •Focus on clear and direct communication about product benefits and offers.
• •Highlight the health and wellness aspects of the products, connecting them to achieving customer goals.
• •Emphasize trustworthiness by mentioning sanitary resolutions, guarantees, and positive testimonials.
• •Frame promotions and discounts as providing value and solutions to the customer.
• •Maintain a customer-oriented approach by showcasing customer satisfaction and accessibility.

Social Perception

Positive, Reliable, Top-tier provider of vitamins and supplements recommended by doctors.

Copy Examples

• •Free shipping throughout Chile. Use code PRIMERA10 for a 10% discount!
• •Achieve your health goals with our supplements designed for muscle regeneration and mental clarity.
• •Our products have sanitary resolutions and are recommended by doctors.
• •Join over 1,248 happy customers who have experienced positive changes in their body within the first month.
• •Músculos fuertes sin inflamar tu cuerpo. Activa tu mente como nunca antes.