Brand Tone

Empowering and Motivational; Educational and Authoritative; Authentic and Relatable

Brand Values

• •Creativity and Artistry
• •Empowerment
• •Authenticity
• •Community
• •Excellence and Quality

Best Practices

• •Lead with Empathy, Teach with Authority: Start communications by acknowledging a common struggle or aspiration of the creative audience. Then, provide clear, confident advice to establish credibility.
• •Speak as a Peer, Not a Corporation: Use "I" and "you" to foster a direct, personal connection. Share personal anecdotes and lessons learned to maintain authenticity and relatability.
• •Show, Don't Just Tell: Complement advice and educational content with tangible examples from your own work, such as behind-the-scenes videos, portfolio pieces, or case studies.
• •Infuse Passion into Every Post: Let your genuine love for art and creativity shine through in your language. Use enthusiastic and evocative words to describe your work and mission.
• •Maintain a Consistent Visual Identity: Ensure that all visuals—from social media graphics to product photos—align with the brand's aesthetic, reinforcing the tone of quality and creativity.

Social Perception

A Trusted Expert; A Multi-Talented Professional; Inspiring and Positive

Copy Examples

• •Ever feel like your canvas is staring back at you? We've all been there. My new blog post, '5 Ways to Break Through Creative Block,' is live. Let's turn that blank page into your next masterpiece. Link in bio. ✨ #ArtLife #CreativeEntrepreneur
• •Your art is valuable. Are you pricing it right?
• •Stop wondering how to sell your art. Start doing it. Download 'The Artist's Guide to Success' and get the roadmap to a profitable creative career.
• •Idea > Sketch > Final Piece. The process is the reward. What are you creating today? #ArtInspiration #DrawingProcess
• •Just dropped a new collection of acrylic prints! 🎨 Each piece tells a story. Find the one that speaks to you and bring more art into your life. Shop now: [Link] #ArtForSale #KyraTheCreative