Brand Tone

Sophisticated & Elegant, Artisanal & Local, Caring & Passionate, Ethical & Conscious, Friendly & Approachable

Brand Values

• •Quality Craftsmanship
• •Uniqueness & Personalization
• •Sustainability & Ethical Production
• •Local Pride & Heritage
• •Elegance & Functionality
• •Exclusivity

Best Practices

• •Develop a Brand Voice & Tone Guide: Document Kynook's specific voice characteristics (e.g., sophisticated yet warm, artisanal, conscious) and provide clear examples of "do's and don'ts" for writing copy across different platforms (website, social media, emails). This should include preferred terminology (e.g., "companion" instead of just "pet," "artisanal" instead of just "handmade").
• •Prioritize "Made in Quebec" and Artisanal Language: Consistently weave in phrases that highlight local craftsmanship and Quebec origin (e.g., "crafted by local artisans," "Quebec-made," "local heritage") to reinforce this core value.
• •Emphasize Customization and Uniqueness: Always highlight the personalization aspect and how it celebrates the individual bond between owner and dog. Use words like "bespoke," "personalized," "unique," "tailor-made."
• •Integrate Sustainability Naturally: When mentioning materials or production, subtly weave in the sustainable and ethical aspects (e.g., "eco-friendly Tencel," "sustainably sourced hemp," "conscious craftsmanship") rather than making it sound like a separate, forced point.
• •Balance Sophistication with Warmth: While the brand is elegant, the copy should also convey warmth and the love for dogs. Use emotive language when talking about the owner-dog relationship and adventures, but maintain a sophisticated vocabulary and sentence structure. Avoid overly casual slang but ensure approachability, especially on social media.

Social Perception

Positive Association with Quality and Aesthetics, Appreciation for Local & Ethical Aspects, Seen as a Premium Niche Brand, Community-Oriented (within their niche)

Copy Examples

• •Headline: Adventure in Style. Quebec-Crafted for Your Companion. Body: Discover Kynook: Where local artistry meets timeless design. Our customizable dog accessories are made with love in Quebec, using sustainable materials for unforgettable journeys together. Personalize yours today.
• •Headline: More Than an Accessory, It's a Bond. Body: Each Kynook piece is a testament to the unique connection you share. Ethically crafted by Quebec artisans, our elegant travel essentials are designed for comfort, durability, and the countless adventures that await.
• •Headline: Unique. Ethical. Exclusively Kynook. Body: Spoil your best friend with personalized luxury that doesn’t cost the Earth. Our Quebec-made dog accessories blend sustainable practices with sophisticated style, available only at kynook.ca.
• •Headline: Crafted in Quebec, Cherished on Every Journey. Body: From city strolls to mountain trails, Kynook’s customizable scarves, bags, and blankets bring elegance and function to every outing. Experience the difference of artisanal quality and sustainable design.
• •Headline: The Art of Adventure. Personalized for Your Pup. Body: Kynook celebrates your dog's individuality with beautifully crafted, customizable accessories. Made locally and sustainably, our pieces are designed to make every adventure a sophisticated experience.