Brand Tone

aspirational, caring, and professional

Brand Values

• •Health and Wellness
• •Convenience
• •Customization and Personalization
• •Quality
• •Client Satisfaction

Best Practices

• •Lead with the 'Why': Always connect the service back to the core benefits for the client: more time, better health, and less stress. Instead of just saying 'we make meals,' say 'we give you back your time.'
• •Emphasize Freshness and Quality: Use descriptive and sensory language to talk about the food. Words like 'vibrant,' 'fresh,' 'nutrient-rich,' 'wholesome,' and 'flavorful' reinforce the brand's commitment to quality ingredients.
• •Maintain a Helpful and Empathetic Tone: Acknowledge the challenges of your target audience (busy schedules, dietary concerns). Position Kymi Kitchen as the supportive and expert solution to these problems.
• •Highlight Customization: Regularly mention the ability to cater to specific dietary needs. This not only attracts a wider audience but also reinforces the brand's value of personalized care.
• •Keep it Aspirational yet Accessible: While the service is premium, the language should feel welcoming. Balance aspirational words ('luxurious,' 'extraordinary') with clear, straightforward information about how the service works to avoid sounding intimidating.

Social Perception

limited but positive within its direct sphere of influence

Copy Examples

• •Long days at the office shouldn't end with takeout menus. Come home to a kitchen filled with healthy, chef-prepared meals, tailored just for you. Reclaim your evenings with Kymi Kitchen.
• •Your journey to wellness starts in the kitchen. At Kymi Kitchen, we craft delicious, nutrient-dense meals with the freshest ingredients, so you can feel your best without the stress of cooking.
• •Don't let dietary restrictions dim your love for food. Whether you're vegan, gluten-free, or have specific allergies, our chefs create personalized menus that celebrate flavor and cater to your unique needs. Discover a world of culinary possibilities with Kymi Kitchen.
• •This week's menu is all about vibrant flavors and fresh ingredients! 🌿 From pan-seared salmon with roasted asparagus to a hearty quinoa salad, we're making healthy eating effortless and exciting. What would be on your dream menu?
• •Ready to transform your weeknights? For a limited time, new clients will receive a complimentary dessert selection with their first week of meal prep. Experience the convenience and taste of Kymi Kitchen. Book your consultation today.