Brand Tone

The brand employs a dual-tone strategy: professional, direct, and informative on its website, while energetic, trendy, and approachable on TikTok.

Brand Values

• •Variety and One-Stop-Shop Convenience
• •Quality and Reliability
• •Safety
• •Accessibility and Efficiency

Best Practices

• •Segment Your Audience and Platform: Continue to use a professional, solution-oriented tone for B2B communications (like LinkedIn or direct email marketing to companies) and a more energetic, casual tone for B2C platforms like TikTok and Instagram.
• •Anchor Copy in Core Values: Whether the tone is professional or casual, ensure the underlying message reflects your values of quality, variety, and safety. For example, a "fun" backpack video can still mention its durability.
• •Use "You-Centric" Language: Frame product features as customer benefits. Instead of "Our helmets have ventilation," use "Stay comfortable and cool on the job with our ventilated helmets."
• •Maintain a Consistent Visual Identity: Use the same logo, color palette, and font styles across your website, emails, and social media profiles to create a unified and recognizable brand presence.
• •Develop a Brand Voice Guide: Create a simple internal document that outlines the brand's tone, key messaging points, and "do's and don'ts" for writing copy. This ensures that anyone creating content for the brand does so with a consistent voice.

Social Perception

The general perception of Kymaï Giga Store appears to be positive, indicated by a high 97% rating on Glovo for stationery, suggesting customer satisfaction with product quality and delivery. The brand is perceived as a reliable, comprehensive supplier for both everyday needs and specialized professional equipment.

Copy Examples

• •Your Team's Safety is Our Priority. From construction sites to warehouses, ensure your team is protected with our certified range of Personal Protective Equipment. Our safety helmets and footwear meet rigorous standards for impact resistance and comfort. Choose reliability. Choose Kymaï Giga Store. #EPIMaroc #SafetyFirst #ProfessionalEquipment
• •New School Year, New Vibe! ✨🎒 Get ready to own the hallways! Check out our new collection of backpacks. 😎 Style, space, and durability all in one. Available now on kymai.ma and Glovo! #BackToSchool #Morocco #Casablanca #SchoolSupplies #Kymai
• •🎨 Unleash Your Creativity! 20% Off Art Supplies. Hi [Customer Name], inspiration is calling! For a limited time, get 20% off all Daler-Rowney paints, canvases, and sketchbooks. Whether you're a professional artist or just starting, we have the quality supplies you need to bring your vision to life. Shop the collection now! #ArtMaroc #BeauxArts #Kymai
• •Upgrade Your Workspace. Boost Your Productivity. Discover top-tier keyboards, ergonomic mice, and high-performance gaming gear from the best brands. Shop now for fast delivery anywhere in Morocco. #Logitech #GamingMaroc #ITSolutions
• •Which one is your 2025 planner? ✍️ [Left one!] vs. [Right one!] Great choice! Find them both and more on kymai.ma. Link in bio! #StationeryAddict #GetOrganized