Brand Tone

Aspirational & Trendy, Youthful & Bold, Approachable & Relatable (attempted), Confident & Glamorous, Direct & Promotional

Brand Values

• •Trend-Setting
• •Clean & Conscious (post-relaunch)
• •Accessibility (to the "Kylie" lifestyle)
• •Innovation (claimed)
• •Exclusivity & Urgency

Best Practices

• •Embody Kylie's Voice (Managed): While Kylie is the face, the brand voice should be a slightly more polished, inclusive version of her trendy, confident, and direct style. It's aspirational yet aims for a connection.
• •Highlight "Clean & Vegan" Credentials: Consistently integrate these keywords and the benefits (e.g., "kind to skin," "conscious choice") across all platforms, reinforcing this core value.
• •Use Youth-Oriented Language & Emojis: Incorporate current slang (authentically), emojis, and a tone that resonates with Gen Z and millennials – energetic, enthusiastic, and visually driven.
• •Focus on Transformation & Confidence: Frame products around their ability to help users achieve a desired look and feel more confident and glamorous, aligning with the aspirational aspect of the brand.
• •Maintain Visual & Verbal Cohesion: Ensure copy style (short, punchy, benefit-driven sentences) complements the highly visual, often glamorous or trendy imagery used on social media and the website. Regularly feature calls to action that encourage engagement and purchase.

Social Perception

Polarizing, Strongly Tied to Kylie Jenner, Successful but Scrutinized, Influential in Youth Market, Mixed Product Experiences, Improving Ethical Stance (post-relaunch)

Copy Examples

• •Instagram Post (New Lip Kit): "Unlock your boldest look yet. ✨ Our NEW Velvet Lip Kit in 'Iconic' is here to give you that signature Kylie pout with an ultra-creamy, long-lasting formula. Clean, vegan, and always fabulous. Tap to shop your new obsession. #KylieCosmetics #VelvetLip #Iconic"
• •TikTok Video Teaser (New Collection): (Upbeat trending audio, quick cuts of new product packaging, Kylie winking) "🤫 Something BIG is coming. Can you guess what? Drop your predictions below! 👇 #KylieCosmetics #NewCollection #ComingSoon #CleanBeauty"
• •Website Banner (Highlighting Values): "Glow Up, Guilt-Free. ✨ Discover high-performance makeup that's clean, vegan, and always cruelty-free. Because beauty should feel as good as it looks. Shop Now. #KylieBeauty #CleanVeganCrueltyFree"
• •Email Subject Line (Exclusive Offer): "🤫 For Your Eyes Only... An Exclusive Treat from Kylie! ✨" (Email body would then reveal a special discount or early access for subscribers).
• •Product Description Snippet (Kylighter): "Get that signature Kylie glow! Our Kylighter Illuminating Powder delivers buildable, radiant shimmer for an ethereal highlight. This clean, vegan formula melts into skin for a luminous finish that lasts. Shine on. #KylieCosmetics #Kylighter #GetTheGlow"