Brand Tone

Elegant, Expert, Personalized, Passionate, Aspirational

Brand Values

• •Craftsmanship & Quality
• •Bespoke & Personalization
• •Heritage & Tradition (with a modern fusion)
• •Customer Focus & Service Excellence
• •Innovation & Design Excellence

Best Practices

• •Develop a Comprehensive Brand Style Guide: Document the identified tone (Elegant, Expert, Personalized, Passionate, Aspirational) and values (Craftsmanship, Bespoke, Heritage, Customer Focus, Innovation). Include approved vocabulary, phrases to use/avoid, and visual guidelines. Ensure all content creators have access to and adhere to this.
• •Emphasize "Handcrafted Luxury" and "Bespoke Journey": Consistently use language that reflects the high-quality materials (Swarovski crystals), the artisanal nature of the products ("handcrafted in our London studio"), and the personalized experience ("bespoke journey," "custom design," "expert consultation").
• •Showcase Real Brides and Customer Stories: Leverage user-generated content and testimonials. Frame these stories to highlight the emotional connection customers have with the jewellery and how it enhances their special occasions. This reinforces trust and the aspirational aspect of the brand.
• •Maintain Visual Consistency: Ensure all imagery and videography align with the luxurious and elegant tone. High-quality, professional photos of the jewellery, detailed shots showcasing craftsmanship, and tasteful model/bride features are crucial across the website and all social media platforms.
• •Educate and Inspire: Use blog posts, social media captions, and video content to share insights into the design process, the inspiration behind collections, styling tips (as they've done on YouTube and mentioned offering via social media), and the heritage of Asian jewellery. This positions the brand as an expert and builds a deeper connection with the audience beyond just selling products.

Social Perception

High-Quality & Prestigious, Trusted for Bridal, Good Customer Service, Investment Pieces, Established & Experienced

Copy Examples

• •Unveil your forever after. ✨ Introducing the 'Eternal Bloom' bridal collection by Kyles – where timeless tradition meets breathtaking contemporary design. Each piece, handcrafted with Swarovski crystals and unparalleled passion in our London studio, awaits to tell your unique love story. Discover the collection and begin your bespoke journey with us. Link in bio. #KylesCollection #BridalCouture #HandcraftedJewellery #SwarovskiBride #LuxuryWedding
• •Your Vision, Our Artistry. At Kyles Collection, your dream jewellery becomes a tangible masterpiece. Collaborate with our expert designers to create a bespoke piece that perfectly reflects your style, your story, and your special day. Handcrafted with passion, guaranteed for a lifetime. Book your personal consultation today. [Link to consultation page] #KylesBespoke #CustomJewellery #DreamItDesignIt
• •Subject: Command the Room: Discover Your Next Signature Piece. Dare to dazzle? The 'Aurora' statement necklace from Kyles Collection is more than jewellery; it's an emblem of confidence. Hand-set with vibrant Swarovski crystals and designed to turn heads, this handcrafted treasure is for the woman who owns her style. Explore the 'Aurora' and other fashion-forward designs – because every day is an occasion. Shop Now. [Link to product] #KylesStatement #FashionJewellery #SwarovskiSparkle
• •Since 1991, Kyles Collection has woven a tapestry of heritage and innovation. From our first designs inspired by the serene Kyles of Bute to our bustling London workshop today, every piece is a testament to our dedication to exquisite craftsmanship and the timeless allure of Swarovski crystals. More than jewellery, we create heirlooms. [Link to About Us] #KylesHeritage #MadeInLondon #CraftedWithPassion
• •A #KylesBride moment we adore! ❤️ 'My Kyles jewellery was everything I dreamed of and more. The team understood my vision perfectly, and it complemented my lengha flawlessly!' – A beautiful testimonial from [Bride's Name]. We live for these moments of joy and are honoured to be part of your special day. Tag @kylescollection to share your story! #KylesTestimonial #RealBride #CustomerLove #WeddingJewellery