Brand Tone

Empowering, supportive, relatable, informative, authentic, and personal.

Brand Values

• •Empowerment: Focused on empowering women through self-care and skincare, promoting confidence.
• •Natural Ingredients & Effectiveness: Prioritizing natural ingredients for safer skincare and effective solutions for common skin and hygiene concerns.
• •Customer Satisfaction: Valuing customer satisfaction, as evidenced by their refund policy and responsiveness to customer inquiries.
• •Cultural Heritage: Incorporating Ghanaian culture into the brand's identity and product philosophy.
• •Confidence & Self-Care: Promoting healthier skin and a blemish-free experience to boost users' confidence.

Best Practices

• •Speak Directly to Your Audience's Needs: Use language that shows you understand their concerns and aspirations (e.g., "blemish-free experience," "vaginal issues").
• •Highlight Empowerment and Confidence: Frame product benefits in terms of how they will make the customer feel more confident and in control of their well-being.
• •Emphasize Natural Ingredients and Gentle Effectiveness: Clearly communicate the use of natural ingredients and how they contribute to gentle yet effective results.
• •Maintain an Authentic and Relatable Voice: Share the brand story and connect with customers on a personal level, acknowledging real-life skin and hygiene concerns.
• •Be Informative and Supportive: Provide clear instructions and educational content about product use and benefits, positioning the brand as a helpful resource.

Social Perception

Customers generally perceive Kyem Kollections positively, appreciating the effectiveness of the products, especially for issues like hyperpigmentation and hair removal. The brand is recognized as Black-owned and praised for catering to specific skincare needs. The use of natural ingredients is a significant plus for many users.

Copy Examples

• •Reveal your radiance. Our Turmeric Hair Removal Mask gently unveils smoother, brighter skin, naturally.
• •Confidence starts with care. Kyem Kollections: Empowering your journey to flawless skin and intimate wellness.
• •Tired of ingrown hairs and irritation? Experience the soothing relief of INVISI SKIN and embrace comfortable, beautiful skin.
• •Inspired by Ghanaian tradition, perfected for you. Discover skincare that understands and celebrates your unique beauty.
• •Your daily ritual, elevated. Our Yoni Bars are crafted with natural ingredients to keep you feeling fresh, balanced, and confident, all day long.