Tono de Marca

Sophisticated, minimalist, and authentic.

Valores de Marca

• •Craftsmanship and Quality
• •Aesthetic Purity
• •Accessibility and Transparency
• •Cultural Heritage

Mejores Prácticas

• •Prioritize "Why" Over "What": Always lead with the philosophy. Instead of saying "We sell gold-plated necklaces," say "We create minimalist pieces inspired by Japanese aesthetics." The story of craftsmanship and "wabi-sabi" is the key differentiator.
• •Use Refined, Simple Language: Avoid slang, excessive emojis, or overly casual terms. The vocabulary should reflect the premium nature of the products. Words like "artisanal," "functional," "thoughtful," and "authentic" align well with the brand.
• •Maintain Visual and Textual Harmony: Ensure all written copy complements the clean, minimalist, and high-contrast visual identity seen on the website and Instagram. The words and images should both convey a sense of sophistication and calm.
• •Be Transparent in Your Storytelling: Continuously reference the founder's vision, the "Made in Japan" origin, and the direct-to-consumer model. This builds trust and reinforces the brand's core values of authenticity and fair pricing.
• •Educate, Don't Just Sell: Use copy to explain the unique benefits, such as the specifics of the 18K gold coating technology or the cultural significance behind a design. This positions the brand as an expert and justifies its premium standing.

Percepción Social

Currently, the perception is neutral and largely shaped by its curated presence, seen as a high-end, niche brand for minimalist men's jewelry with a strong Japanese identity, positioned as a premium, direct-to-consumer alternative appealing to those valuing craftsmanship, minimalist design, and cultural authenticity.

Ejemplos de Copy

• •The Intersection of Simplicity and Detail. Forged by hand in Japan, our Onyx signet ring is a study in quiet confidence. The deep, polished stone is set in our signature 18K gold coating, designed for enduring quality. A modern heirloom for the discerning man. #KY9JM #JapaneseCraftsmanship #MensJewelry #MinimalistLuxury
• •Beyond Ornament. Jewelry as an Extension of Self. Discover men's jewelry rooted in the Japanese aesthetic of wabi-sabi. Made for life. #MadeInJapan
• •The A/W '25 Collection: Inspired by the Seasons of Japan. Keiya Yamazaki's latest collection draws from the transient beauty of a Japanese autumn. Each piece—from pearl pendants to chain bracelets—is designed with functionality and timelessness in mind. Experience the harmony of nature and craftsmanship, delivered directly from our artisans to you.
• •Stop Paying for Hype. Invest in Quality. The luxury jewelry industry is built on markups. We're built on craftsmanship. KY9 JM offers premium, Japanese-made men's jewelry without the inflated price tag. Discover our direct-to-consumer collections. #DirectToYou #FairPriceLuxury #KY9JM
• •The Essential Chain. A foundational piece for any collection. Designed for simplicity and functionality, this chain is crafted with our durable 18K gold coating over a premium base. It wears comfortably as a standalone statement or as a complement to one of our pendants. A testament to the idea that true quality needs no embellishment. Made with care by our partner artisans in Tokyo.