Brand Tone

inclusive, creative, and fashion-forward

Brand Values

• •Diversity and Inclusion
• •Creativity and Self-Expression
• •Global Reach

Best Practices

• •Align Customer Experience with Brand Values: The most critical step is to ensure that the customer experience reflects the brand's stated values. This includes transparent shipping policies, fair return processes, and responsive customer service. Addressing the negative feedback and trust issues is paramount.
• •Develop a Social Media Presence: Establishing a presence on platforms like Instagram and TikTok would provide a direct channel to communicate with the target audience. This would also offer a space to visually showcase the brand's commitment to diversity and creativity, and to build a community around these values.
• •Create a Brand Voice Guide: A formal guide detailing the brand's tone, approved terminology, and communication style will ensure consistency across all platforms, from the website to any future social media or email marketing campaigns.
• •Incorporate User-Generated Content: Encouraging customers to share photos of themselves wearing Kxmas apparel (once the trust issues are resolved) can reinforce the message of diversity and self-expression. This would also provide social proof and build credibility.
• •Be Transparent: Given the current perception, transparency is key. This could involve sharing more about the company's origins, its design process, and the people behind the brand. An authentic and open approach can help to counteract the current lack of trust.

Social Perception

predominantly negative and suspicious

Copy Examples

• •Don't Just Wear It. Express It. Your style is your story. At Kxmas, we provide the canvas. Explore collections designed for every identity, and let your creativity shine.
• •Fashion Without Borders. From the streets of Milan to the heart of Tokyo, our designs are inspired by the world. Join our global community and discover a look that's uniquely you.
• •The Art of Being You. We believe in fashion as a form of self-expression. Our curated pieces are made to celebrate diversity and empower your personal style. What will you create today?
• •For Every Shape, Every Style, Every Story. Our commitment to inclusion means you'll find fashion that fits and flatters, no matter who you are. Embrace the comfort and confidence of being seen.
• •Dress How You Want to Be Addressed. Bold. Creative. Unapologetic. Make a statement without saying a word. Shop Kxmas for looks that are as original as you are.