Brand Tone

Friendly, Encouraging, and Community-Oriented

Brand Values

• •Personalization and Customization
• •Creativity and Joy
• •Customer Service and Connection
• •Inclusivity and Awareness
• •Growth and Goal-Setting

Best Practices

• •Maintain a "You-Centric" Approach: Always frame the copy around the customer. Use "you" and "your" to speak directly to their needs and desires (e.g., "bring joy and creativity into your life," "make your gifts extra special").
• •Lead with Emotion, Follow with Function: Start with the feeling the product evokes (joy, creativity, connection) before detailing the features (e.g., laser-engraved, EcoBirch wood). This aligns with the brand's value of bringing joy.
• •Incorporate "Community" Language: Continue using terms like "KX Designs family," "KXD fam," and "we're in this together" to nurture the existing community feel. This builds loyalty and makes customers feel like they are part of the brand's story.
• •Tell the Story of the Product: Instead of just listing what a product is, explain the "why" behind it. For example, the awareness kits aren't just crafts; they are tools to "spread awareness, love, and acceptance." This connects products to the brand's deeper values.
• •Be Transparent and Personable: Continue the practice of sharing business goals and behind-the-scenes content. This humanizes the brand, builds trust, and makes the owner, Kimberly, a relatable and integral part of the brand's identity.

Social Perception

Overwhelmingly positive, with customers consistently praising high-quality and durable products, exceptional customer service, and the brand's trustworthy and kind nature, making it a top shop for gifts.

Copy Examples

• •Say it with flowers that last forever! 💐 Our engraved wooden bouquets are the perfect, personal way to show someone you care. Who would you give this forever-keepsake to? Tag them below! #KXDesigns #PersonalizedGifts #Keepsake #GiftIdeas #HandmadeWithLove
• •Spark curiosity and make learning an adventure! ✨ Our custom scavenger hunt boards are designed to get your little explorers engaged and inspired. From the backyard to the beach, it's screen-free fun that builds confidence. Create a custom board for your child today! #KXDesignsLLC #LearningThroughPlay #EducationalToys #ScreenFreeKids #CharlotteParents
• •From a simple idea to the perfect accessory for your tumbler! ✨ This is how we bring your custom #TopperTuesdaywithKXD designs to life. What should we engrave next? Drop your ideas! 👇 #KXDesigns #LaserEngraving #CustomTumbler #SmallBusiness #BehindTheScenes
• •Gifts as unique as they are. ✨ Celebrate the special people in your life with a personalized touch. For a limited time, get 15% off all custom-engraved gifts. Let's create something beautiful together! #CustomCreations #KXDesigns #PersonalizedDecor #ShopSmall
• •Hi [Customer Name], to us, you're part of the KX Designs family. We love creating pieces that bring joy to your home, from personalized puzzles to decor that tells your story. This month, we're inspired by connection. Check out our new blog post on 3 ways to create family keepsakes, or start your own tradition with a custom creation. Thank you for being on this journey with us! - Kimberly, Owner of KX Designs