Tono de Marca

Joyful, Celebratory, and Heartfelt

Valores de Marca

• •Craftsmanship and Quality
• •Celebration of Life's Moments
• •Customer Happiness and Satisfaction
• •Innovation and Uniqueness

Mejores Prácticas

• •Focus on the 'Why,' Not Just the 'What': Instead of just describing a bouquet, describe the joy, love, or pride it represents. Use storytelling to connect the product to the emotion of the occasion.
• •Use Celebratory and Uplifting Language: Incorporate positive and powerful words like 'celebrate,' 'unforgettable,' 'cherish,' 'dazzle,' and 'joy' into your copy.
• •Maintain Visual and Textual Cohesion: Ensure that the vibrant, high-quality, and happy aesthetic of your photos and videos is matched by equally enthusiastic and warm copywriting.
• •Engage with Your Community in the Brand Voice: When replying to comments or messages, maintain the friendly, heartfelt, and helpful tone. Use emojis where appropriate to add warmth and personality.
• •Emphasize Core Values in All Copy: Regularly include keywords and phrases that reinforce your brand values, such as 'handcrafted,' 'unique designs,' 'celebrate in style,' and 'quality you can see.' This builds a strong and consistent brand identity.

Percepción Social

KWR Crafted Gifts is perceived very positively by its customers, characterized by reliability and professionalism, high-quality products, and excellent customer service.

Ejemplos de Copy

• •Toss the cap, hold the flowers! 🎓✨ Celebrate their huge achievement with a bouquet that’s as bright as their future. Our handcrafted graduation arrangements are the perfect way to say 'Congratulations!' Tag a 2025 grad who deserves this! #KWRFlorist #GraduationDay #SurpriseDeliveryKL #ClassOf2025
• •Love that lasts forever deserves a gift that does too. ❤️ Our preserved flower frames capture your beautiful moments in time. Surprise your special someone with a timeless anniversary gift they’ll cherish for years. Shop our collection now. #KWRAnniversary #PreservedFlowers #HandcraftedLove #GiftIdeas
• •Make Their Day Unforgettable. From spectacular hot air balloon bouquets to elegant floral boxes, discover the perfect gift for any celebration. Order today for same-day happiness delivered.
• •Crafted to honor the beautiful union of two souls, this isn't just a gift; it's a legacy. Featuring delicately preserved flowers arranged in a stunning acrylic frame, 'The Couple Keepsake' is a handcrafted masterpiece designed to celebrate love stories. Perfect for weddings, anniversaries, or simply as a testament to your journey together. Personalize it to make your memory last a lifetime.
• •Don’t just send a gift, send a celebration! 🎂🎁