Brand Tone

Reassuring and Trustworthy, with a focus on customer service, especially in the Brazilian market.

Brand Values

• •Trust
• •Security
• •Customer Service
• •Transparency
• •Brazilian Market Focus

Best Practices

• •Maintain a reassuring tone when addressing potential concerns like shipping or returns.
• •Emphasize trust signals such as "Loja Verificada," "Selo do Google," and "Selo do Reclame Aqui" for the Brazilian market.
• •Clearly communicate secure payment processing and privacy policies.
• •Highlight available customer support channels like email and WhatsApp.
• •Use Portuguese when targeting the Brazilian market, including product descriptions and customer service interactions.

Social Perception

A reliable and secure online shop, particularly well-regarded in Brazil for its customer service and transparent policies. Aims to build trust through verified seals and clear communication about payment security and privacy.

Copy Examples

• •"Secure payment processing guaranteed. Your credit card details are used only during the purchase and never stored."
• •"Need help? Contact our customer service team via email or WhatsApp for assistance."
• •"We guarantee against customs fees for our Brazilian customers. Shop with confidence!"
• •"Your privacy is our priority. We only use your email to contact you about your order or promotions, which you can cancel anytime."
• •"Loja Verificada, Selo do Google, and Selo do Reclame Aqui - your assurance of a safe and reliable shopping experience."