Brand Tone

Passionate, Curated, Authentic, Quality-Focused, Entrepreneurial, Empowering, Trendy, Knowledgeable, Direct, and Informative

Brand Values

• •Authenticity
• •Quality
• •Sustainability
• •Uniqueness and Style
• •Entrepreneurial Spirit
• •Value

Best Practices

• •Emphasize Authenticity and Quality Consistently: Always use terms like "authentic," "Grade A," "personally selected," "high-quality" when describing products to reinforce trust.
• •Be Direct and Informative, Especially for Resellers: Clearly communicate the benefits of buying from Generazione Vintage, such as the contents of the boxes, potential for profit, and the quality guarantee.
• •Showcase the Trendiness of Vintage: Highlight the fashionable aspect of vintage clothing, mentioning current trends and sought-after brands.
• •Promote Sustainability: Connect the brand with sustainable fashion practices, appealing to environmentally conscious customers.
• •Use High-Quality Visuals: Ensure product photos are clear and accurately represent the quality and style of the items.

Social Perception

Stylish, sustainable, a means of individual expression, a reliable supplier offering a business opportunity, strong interest in vintage aesthetics and thrifting culture.

Copy Examples

• •"Carefully selected vintage clothes & accessories."
• •"100% authentic branded items."
• •"Stock di abbigliamento vintage per la rivendita" (Vintage clothing stock for resale)
• •"Margini di profitto interessanti" (Interesting profit margins)
• •"Explore Our Kiloboxes! #VintageWorkwear #CarharttVintage #DickiesVintage #GenerazioneVintage"