Brand Tone

Warm, handcrafted, approachable, and reliable with a focus on the unique, natural quality of the materials.

Brand Values

• •Handcrafted Quality
• •Personalization
• •Authenticity
• •Local Craftsmanship
• •Customer Convenience

Best Practices

• •Maintain a friendly and approachable tone in all communications.
• •Highlight the handcrafted and personalized nature of the products.
• •Emphasize the unique qualities of the leather and other natural materials.
• •Clearly communicate shipping and payment options.
• •Use clear and concise language, avoiding jargon.

Social Perception

A brand that is perceived as authentic, detail-oriented, local, and customer-friendly, offering high-quality, personalized, handcrafted goods.

Copy Examples

• •Final stock clearance on our handcrafted leather journals and stationery! Get yours before they're gone.
• •Personalize your journal with a custom name stamp. Make it uniquely yours!
• •Our leather journals are made from natural materials, so each one has its own unique variations and scent.
• •Based in Pasig City, Metro Manila, Philippines, we ship throughout the region.
• •We accept PayPal, GCash, Mastercard, Visa, and other convenient payment options.