Brand Tone

professional, informative, and quality-focused

Brand Values

• •Quality and Performance: Offering high-grade, durable products designed for professional use.
• •Innovation and Efficiency: Providing tools that enhance the work of nail technicians, such as effective dust collectors and modern nail art supplies.
• •Professionalism: Catering specifically to the needs of nail technicians and salons, providing them with reliable tools and information.
• •Cleanliness and Safety: Implied through products like dust collectors which contribute to a cleaner and healthier salon environment.

Best Practices

• •Focus on Professional Benefits: Always highlight how the products improve the nail technician's work, efficiency, client satisfaction, or salon environment. Use language that speaks to their expertise.
• •Emphasize Quality and Durability: Use terms like "premium," "high-performance," "long-lasting," "durable," and "professional-grade" to reinforce the quality of the products.
• •Be Informative and Specific: Provide clear, concise details about product features and benefits (e.g., "powerful centrifugal fan," "impact-resistant plastic," "energy-efficient"). Avoid overly casual or slang language.
• •Maintain a Clean and Sleek Aesthetic: Ensure that all visual content (website, social media) aligns with the professional tone. Use high-quality imagery and a consistent design language.
• •Educate and Empower: Share tips, tutorials, or insights related to nail artistry and salon management, positioning the brand as a knowledgeable partner for professionals.

Social Perception

aim to be perceived as a reliable supplier for serious nail industry professionals

Copy Examples

• •Headline: Elevate Your Craft: Precision Tools for the Professional Nail Artist. Body: At Kvadrat Store, we understand that artistry demands quality. Discover our curated selection of premium nail supplies, from high-performance dust collectors to durable gel polishes, engineered for a flawless finish every time.
• •Headline: Breathe Easy, Work Beautifully. Body: Introducing the KVADRAT Nail Dust Collector – powerful suction, whisper-quiet operation. Create a cleaner, healthier, and more professional salon environment for you and your clients. Efficiency meets elegance.
• •Headline: The Foundation of a Flawless Manicure. Body: Don't compromise on the essentials. Kvadrat Store offers top-tier base coats, strengthening builders, and resilient top coats designed for lasting wear and client satisfaction. Shop quality, see the difference.
• •Headline: Master the Details: Professional Nail Drill Bits for Every Technique. Body: Achieve unparalleled precision with our extensive range of nail drill bits. Whether shaping, refining, or designing, find the perfect tool at Kvadrat Store to perfect your artistry.
• •Headline: Stay Ahead of the Trends with Kvadrat Store. Body: From the latest in metallic chromes to essential 3D art supplies, Kvadrat Store equips you with innovative products to bring your most creative nail designs to life. Explore our new arrivals.