Brand Tone

Aspirational & Premium, Confident & Assuring, Quality-Focused

Brand Values

• •Excellence & Craftsmanship
• •Customer Satisfaction
• •Luxury & Style
• •Durability & Longevity

Best Practices

• •Prioritize 'Luxury' and 'Craftsmanship' Keywords: Consistently use words that evoke quality, precision, artistry, and exclusivity (e.g., 'hand-finished,' 'premium materials,' 'designer collaboration,' 'heritage,' 'signature piece') in product descriptions, ads, and website content.
• •Maintain Transparency to Build Trust: While aiming for a premium tone, ensure all claims about materials, origin.
• •Address customer service inquiries promptly and professionally across all potential channels to counter negative perceptions.
• •Adapt based on customer feedback and market response, particularly addressing concerns about communication and product information.
• •Showcase real craftsmanship and design stories: Create blog content, videos, or social media posts that highlight the creation process, the designers involved, and the quality of materials. This humanizes the brand and reinforces the value proposition.

Social Perception

Primarily positive on-site (yipety.com), praising quality for the price, but with negative perceptions off-site (Şikayetvar) regarding communication gaps, transparency issues (product origin, pricing), and delivery concerns. Potential brand confusion due to 'Yipet' association with pet products.

Copy Examples

• •Introducing the KUXIUTR Chronos: A masterpiece of horological engineering, crafted with meticulous detail and an unwavering commitment to timeless luxury.
• •Experience the pinnacle of Swiss precision with our latest collection. Each timepiece is a testament to our dedication to flawless workmanship and enduring style.
• •Invest in a legacy. Our watches are more than just timekeepers; they are heirlooms designed to be cherished for generations.
• •Unleash your inner connoisseur with KUXIUTR. Discover a world where wealth meets innovation and sophistication knows no bounds.
• •Own a statement. Our limited-edition watches are designed for those who demand the extraordinary and appreciate the art of fine watchmaking.