Brand Tone

Professional and Reliable, Helpful and Customer-Focused, Proudly Irish, Approachable

Brand Values

• •Quality and Durability
• •Customer Satisfaction
• •Professionalism and Brand Enhancement
• •Expertise and Experience
• •Safety
• •Environmental Responsibility

Best Practices

• •Always Emphasize Quality and Durability: Whether describing products or services, consistently use language that conveys high standards, longevity, and premium materials.
• •Maintain a Professional yet Approachable Voice: While expertise is key, ensure the language is clear, easy to understand, and avoids overly technical jargon unless addressing a highly specialized audience. Welcome inquiries and offer solutions.
• •Highlight Irish Heritage and Expertise: Subtly weave in the "Irish-owned" aspect and the years of experience to build trust and local connection.
• •Focus on Solutions and Benefits for the Customer: Frame copy around how Kustom Workwear solves client problems – enhancing brand image, ensuring safety, providing comfort, offering convenience (like mobile fitting).
• •Be Specific About Customization Capabilities: Clearly articulate the benefits and quality of embroidery, printing, and other customization services, showcasing the attention to detail and advanced technology used.

Social Perception

Positive (based on self-representation and limited direct feedback), Seen as an Expert Provider, Associated with Quality Brands

Copy Examples

• •Headline: Equip Your Team for Excellence. Quality Custom Workwear, Proudly Irish. Body: At Kustom Workwear, we deliver more than just uniforms; we provide a symbol of your professionalism and a commitment to your team's safety and comfort. Explore our range of top-tier brands and expert customisation.
• •Headline: Your Brand, Perfectly Stitched. Lasting Impressions with Our Expert Embroidery. Body: From intricate logos to bold designs, our state-of-the-art embroidery ensures your brand stands out with unmatched quality and durability. See your vision come to life.
• •Headline: The Perfect Fit, Delivered to Your Doorstep. Experience Kustom Workwear’s Mobile Showroom. Body: We bring the fitting room to you! Our mobile showroom offers convenient, on-site fittings to ensure your entire team gets the comfort and safety they deserve without the hassle.
• •Headline: Safety Meets Style. Protect Your Crew with Branded PPE They’ll Trust. Body: Don't compromise on safety or your brand identity. Our range of customisable PPE and safety wear keeps your team protected while proudly displaying your company image.
• •Headline: Invest in Durability, Reflect Your Quality. Partner with Kustom Workwear. Body: With decades of experience and a focus on premium materials, we provide workwear solutions built to last, ensuring your investment enhances your brand image year after year.