Brand Tone

professional, trustworthy, expert, authentic, and informative

Brand Values

• •Quality and Expertise
• •Customer-Centric Service
• •Heritage and Growth
• •Environmental Responsibility

Best Practices

• •Lead with Expertise: Always frame your copy from a position of knowledge and experience. Use phrases like "With over 40 years of experience..." or "Our expert team ensures..." to reinforce authority.
• •Highlight Heritage and Trust: Consistently reference the brand's long history and Irish roots. This builds trust and creates a connection with the local market.
• •Focus on Solutions, Not Just Products: Instead of just listing product features, explain how they solve a customer's problem (e.g., "Stay dry and visible on-site with our Helly Hansen rain gear"). This demonstrates an understanding of their needs.
• •Maintain Professionalism in All Communications: Whether it's a social media post or an email, the language should remain professional and helpful. Avoid overly casual slang or humor that could dilute the brand's expert positioning.
• •Emphasize Customization and Service: The "Kustom" in the name is a key differentiator. Regularly create content that showcases the customization process (embroidery, printing, fitting) and the high level of B2B service offered. This reinforces the brand's value beyond simply selling apparel.

Social Perception

Kustom Workwear is perceived as a reliable, long-standing Irish company and a one-stop-shop for high-quality, durable workwear and PPE. Its extensive fitting and customization services suggest a strong commitment to customer satisfaction, catering to both individual tradespeople and large corporations with a physical store and comprehensive online shop.

Copy Examples

• •Built on Experience. Worn with Confidence. For over 40 years, we've been outfitting Ireland's hardest workers. Our expertise in fitting and customization ensures your team not only looks professional but is protected by the best. Discover the Kustom Workwear difference today.
• •Your Brand, Our Expertise. From the construction site to the corporate office, your uniform is your signature. We offer premium embroidery and printing on industry-leading brands to make your logo stand out. Let's build your brand's image together.
• •The Perfect Fit, Delivered to Your Door. Say goodbye to ill-fitting uniforms. Our mobile fitting service comes to you, ensuring every team member gets the comfort and safety they deserve. We handle the details, so you can focus on the job.
• •Quality That Works as Hard as You Do. We stock only the most durable and trusted brands in workwear, like Snickers and Helly Hansen. Because we believe your gear should never be the weak link. Gear up for reliability.
• •From a Family Shed to Ireland's Premier Workwear Supplier. Our story began in 1979 with a commitment to quality. Today, that commitment is stronger than ever. Trust a family-run Irish business that understands the value of hard work.