Brand Tone

Caring and Empathetic, Trustworthy and Transparent, Helpful and Accommodating, Passionate, Approachable and Direct

Brand Values

• •Health and Safety
• •Inclusivity
• •Quality Ingredients
• •Customization and Personalization
• •Customer Focus
• •Community (Local)

Best Practices

• •Lead with Empathy: Always remember the core reason the brand was founded – to help those with food allergies. Start copy from a place of understanding and care for the customer's challenges and needs.
• •Be Transparent and Honest: Clearly communicate about ingredients, sourcing (e.g., organic ingredients, not certified), and allergen information. Avoid jargon and be direct.
• •Highlight Customization and Solutions: Consistently remind customers of the ability to customize blends. Frame products not just as spices, but as solutions to dietary challenges.
• •Use Inclusive Language: Speak to a broad audience while acknowledging the specific needs of those with allergies or dietary restrictions. Make everyone feel welcome and understood.
• •Maintain a Personal Touch (Where Appropriate): Briefly referencing the founding story or using 'we' (as a family-oriented business) can reinforce the caring nature of the brand. Ensure the 'About Us' story's essence is woven into the broader brand narrative.

Social Perception

Positive for Target Audience, Trusted Local Supplier, Limited Mainstream Visibility, Problem-Solver

Copy Examples

• •Headline: Flavor Without Fear. Your Allergen-Free Spice Solution. Body: Tired of scanning labels and worrying about hidden allergens? At Kustom Spices, we get it. Born from our family's journey with food allergies, we craft delicious, 100% vegan spice blends using quality ingredients, free from gluten, soy, dairy, and preservatives. Need a custom blend? We're here to help you cook with confidence and joy. Explore our range today!
• •Headline: Taste the Freedom of Custom Spices. Body: Don't let dietary restrictions dull your dishes. Whether it's no salt, no garlic, or another specific need, Kustom Spices offers personalized blends made just for you. As parents to a child with multiple allergies, we’re passionate about keeping your meals safe and flavorful. Message us your needs, and let's create your perfect spice!
• •Headline: Real Ingredients, Real Flavor, Real Care. Body: At Kustom Spices, what's *not* in our blends is just as important as what is. We use whole foods and organic ingredients, with no fillers, no preservatives, just pure, vibrant taste. From our family to yours, experience spices you can trust.
• •Social Media Post Idea: Image: A vibrant flat lay of Kustom Spices jars with fresh herbs and vegetables. Caption: Cooking should be a joy, not a worry! 🌶️🌿 Our Kustom Spices are made with love and a deep understanding of food allergies. Vegan, gluten-free, and customizable to your needs! What delicious meal are you dreaming up? #KustomSpices #AllergenFree #VeganSpices #SafeEating #Flavorful #KatyTX
• •Product Page Snippet (for a specific blend): Product: 'Season It All' Meet your new kitchen hero! Our 'Season It All' blend is crafted for ultimate versatility and flavor, without the worry. Dairy-free, soy-free, and gluten-free, it's perfect for eggs, veggies, meats, and more. Just like the custom blend we made for a family avoiding garlic, we believe everyone deserves delicious, safe food. Taste the Kustom Spices difference.