Brand Tone

Authentic & Unpretentious, Rebellious & Counter-Cultural, Rock 'n' Roll & Edgy, Community-Focused & Welcoming, Laid-back & Casual

Brand Values

• •Individuality & Self-Expression
• •Authenticity
• •Community
• •Heritage & Craftsmanship
• •No-Frills Fun

Best Practices

• •Stay True to Your Roots: Always circle back to the core of Kustom Kulture – individuality, a touch of rebellion, and the authentic Ocean Beach spirit. Let this inform your language.
• •Speak Like a Local (But Be Inclusive): Use an informal, approachable, and slightly edgy tone that resonates with the OB community, but ensure the message remains welcoming to newcomers. Avoid overly exclusive jargon.
• •Embrace Imperfection (Authenticity over Polish): A "dive bar" and "Kustom Kulture" vibe isn't about slick corporate speak. Keep the language genuine, a little raw, and honest.
• •Highlight the Experience, Not Just the Product: Focus on the atmosphere, the community, the good times, and the unique "Kustom Kulture" vibe alongside the drinks or merchandise.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media, in-bar signage, and any advertising materials feels like it's coming from the same authentic voice.

Social Perception

Locally Rooted, Intriguing New Spot, True to the "Kustom Kulture" Name, A Place for Everyone (Potentially)

Copy Examples

• •Kustom Kulture OB: Your Newport Ave haven. No pretense, just good times, killer drinks, and a genuine OB vibe. Come as you are.
• •Forget the hype. We're Kustom Kulture. Real drinks, real people, real OB. Pull up a stool – the first Jello shot's on us (on weekends!).
• •Where the spirit of Kustom Kulture meets the Ocean Beach shore. Live loud, drink well. We're open 'til 2 am.
• •Built by OB locals, for OB locals (and anyone else who gets it). Kustom Kulture Bar: Your nightly escape with lowbrow libations and zero BS.
• •Rock 'n' roll soul, beach bar heart. Kustom Kulture OB is serving up good tunes, great company, and the best damn dive drinks on this side of the pier. Free pool in the back.