Brand Tone

knowledgeable, traditional, and community-oriented

Brand Values

• •quality
• •expertise
• •customer service
• •commitment to the traditional archery community

Best Practices

• •Embrace the "Traditional" in Traditional Archery: The copy should always reflect a respect for the history and craft of archery. Use language that is classic and avoids modern slang or overly casual expressions.
• •Speak from a Place of Expertise: Content should be informative and demonstrate a deep understanding of the products and the sport. This builds trust and positions the brand as an authority.
• •Foster a Sense of Community: Use inclusive language ("we," "our community") to make customers feel like they are part of a larger group of enthusiasts.
• •Highlight Quality and Craftsmanship: The copy should consistently emphasize the superior quality of the materials and the craftsmanship behind the products, reinforcing the brand's core values.
• •Be Direct and Helpful: The tone should be straightforward and to the point, providing clear information and solutions for the customer's needs, much like a trusted mentor in the sport.

Social Perception

largely positive within its niche community. Customers describe the company as a "legit" and reliable source for traditional archery supplies, appreciated for their wide selection and staff expertise. Seen as a dedicated and integral part of the traditional archery world.

Copy Examples

• •Forge Your Legacy. From bow staves to fletching, every piece in our collection is a tribute to the timeless art of archery. Build the bow you were meant to shoot.
• •The perfect shot starts with the perfect arrow. Our King Feathers and Wraps don't just look good—they fly true. See the difference quality makes.
• •Your kingdom for traditional archery awaits. Whether you're a seasoned bowyer or just starting your journey, we have the supplies and the expertise to help you succeed.
• •Don't just buy a bow. Build one. We've been helping archers create their own masterpieces for years. Let us help you create yours.
• •From our workshop to your hands, every product is backed by a passion for traditional archery. Have a question? Our team of experts is here to help.