Brand Tone

Elegant & Aspirational, Traditional yet Modern/Contemporary, Trustworthy & Quality-Focused, Celebratory & Joyful, Customer-Centric & Friendly

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Tradition & Heritage
• •Accessibility & Affordability (within its segment)
• •Innovation & Trend-Awareness
• •Celebration of Womanhood

Best Practices

• •Maintain an elegant and aspirational tone, reflecting the brand's visual language and celebrity endorsements.
• •Blend traditional Indian designs with contemporary styles, highlighting the brand's versatility.
• •Emphasize 'premium quality,' '92.5 Sterling Silver,' and BIS Hallmark to build trust and reliability.
• •Focus on the joy of dressing up for special occasions and festivities in marketing campaigns.
• •Highlight positive customer service experiences and the brand's commitment to providing an excellent shopping experience.

Social Perception

Generally positive, perceived as a go-to brand for good quality fashion and silver jewellery, especially for traditional and festive occasions. Trusted for special occasions with good in-store experience and growing online trust. Seen as an aspirational brand.

Copy Examples

• •Discover the allure of our handcrafted Kundan collection, blending traditional artistry with contemporary flair. Perfect for making a statement at your next special occasion.
• •Experience the epitome of elegance with our 92.5 Sterling Silver range, BIS Hallmark certified for guaranteed quality and timeless beauty.
• •From bridal dreams to festive celebrations, adorn yourself with our exquisite jewellery that celebrates every facet of womanhood.
• •At Kushal's, we're committed to providing you with a premium shopping experience. Our expert team is always ready to assist you in finding the perfect piece to express your unique style.
• •Elevate your everyday look with our versatile Zircon jewellery, designed for the modern woman who appreciates quality and style.