Brand Tone

Nurturing, Authentic, and Elegant.

Brand Values

• •Quality & Craftsmanship
• •Heritage & Tradition
• •Comfort & Well-being
• •Sustainability & Ethical Production
• •Authenticity & Connection

Best Practices

• •Lead with the "Why": Always start with the core values. Instead of just saying "New Romper," say "Handmade Comfort for Their First Adventures." Connect every product to the brand's story of heritage, quality, and care.
• •Use a Sensory Vocabulary: Employ descriptive words that evoke the feeling of the products. Use terms like "silky-soft," "gentle embrace," "cloud-like comfort," "breathable," and "velvety" to help customers imagine the texture and quality.
• •Tell a Story in Every Post: Whether it's about the artisan who made the garment, the history of Pima cotton in Peru, or the inspiration behind a design, storytelling creates an emotional connection and reinforces the brand's authenticity.
• •Maintain an Elegant & Gentle Voice: Avoid overly aggressive sales language ("BUY NOW!", "HURRY!"). Instead, use inviting and graceful calls to action, such as "Discover the Collection," "Explore the Softness," or "Find the Perfect Gift."
• •Be Transparent and Personal: Remind your audience that you are a small, woman-owned business. Share behind-the-scenes content and speak directly to them in emails and captions. This authenticity builds a loyal community, not just a customer base.

Social Perception

premium, artisanal, and trustworthy brand

Copy Examples

• •Wrapped in a dream. Our 100% Pima cotton is more than just fabric; it's a soft embrace for your baby's most delicate moments. Discover the comfort of handmade Peruvian tradition. #KurmiKids #PimaCotton #HandmadeWithLove
• •Timeless Comfort, Crafted by Hand. Explore our new collection, where every stitch tells a story of Peruvian heritage and unparalleled softness. Designed for your little one, cherished for a lifetime.
• •Give your baby the softest start. Kurmi Kids offers heirloom-quality clothing, handmade in Peru from hypoallergenic Pima cotton. Because nothing is more important than their comfort. Shop our newborn essentials today.
• •The perfect playsuit for every gentle adventure. Meticulously crafted from the world's finest Pima cotton, this romper offers superior softness and breathability for your baby's skin. Its durable, handmade construction ensures it can be passed down, carrying memories with it. Easy snaps make changes effortless, blending timeless design with modern practicality.
• •A Note from Our Founder: As a small business, every piece we create is a labor of love. To thank you for being part of our journey, we're sharing an exclusive offer. Dress your little one in the enduring quality of Kurmi Kids and feel the difference of authentic craftsmanship.