Brand Tone

empowering, educational, and accessible

Brand Values

• •Curiosity and Play
• •Education and Skill Development
• •Quality and Customer Satisfaction
• •Innovation and Possibility

Best Practices

• •Always Use Empowering Language
• •Lead with the "Why" (Curiosity & Play)
• •Segment Your Audience in Your Messaging
• •Emphasize Support and Accessibility
• •Keep Calls-to-Action Action-Oriented and Inspiring

Social Perception

specialized and reliable authority within Singapore's DIY electronics and STEM education niche

Copy Examples

• •Your Next Project Starts Here. Stop just thinking about it. Grab an Arduino board, a handful of sensors, and bring your idea to life. At Kuriosity, we turn your "what if" into "what's next." The world is your playground.
• •Bring Your Classroom to Life with Hands-On STEM. The future is built, not just studied. We partner with teachers to bring project-based learning to life, offering everything from robotics kits to custom training sessions that empower you and your students. Let's build the next generation of innovators, together.
• •No Experience? No Problem. Coding and electronics aren't as scary as they sound. With our beginner-friendly micro:bit kits and easy-to-follow courses, you’ll go from unboxing to your first working project in no time. Curiosity is the only skill you need.
• •Cultivate Curiosity. At Kuriosity, we believe learning happens by doing. We are Singapore’s digital playground, committed to hands-on experiences that spark imagination and enable new possibilities. Whether you're 8 or 80, it's time to play, create, and innovate.
• •Upskill Your Team for a Smart Nation. In a data-driven world, coding and computational thinking are essential. Our corporate training programs are designed to equip your workforce with the practical skills needed to innovate and succeed. Power your company's future with Kuriosity.