Brand Tone

Passionate and Appreciative, Authentic and Human-Centric, Quality-Conscious and Curatorial, Accessible and Inspiring, Knowledgeable but not Elitist

Brand Values

• •Quality and Craftsmanship: Dedication to using high-grade materials, archival inks, and meticulous in-house production in their Berlin atelier.
• •Curation and Uniqueness: Offering a carefully selected range of rare archival prints and unique contemporary pieces.
• •Accessibility of Art: Striving to make exceptional and unique art affordable for a broader audience.
• •Support for Artists: Actively promoting and providing fair royalties to living artists through their #SupportLivingArtists initiative.
• •Preservation and Discovery: Passion for reviving and restoring forgotten historical artworks.
• •Authenticity: Commitment to human-created art and transparency in their processes.
• •Customer Connection: Valuing direct interaction with art lovers, stemming from their market stall origins, and providing good service.

Best Practices

• •Tell the Story: Always weave in the narrative – whether it's about the origin of an archival piece, the vision of a contemporary artist, or the craftsmanship in the Berlin studio.
• •Emphasize Quality and Authenticity: Consistently use terms like "museum-quality," "handcrafted," "archival," "authentic," and "real artists" to reinforce these core values.
• •Speak with Passion, but Accessibly: Convey genuine enthusiasm for art without using overly technical or exclusive jargon. Make everyone feel welcome to explore and appreciate art.
• •Highlight Artist Connection: Regularly feature the #SupportLivingArtists initiative and share information about the artists whose work is sold, reinforcing the human element.
• •Maintain Visual-Verbal Consistency: Ensure the copy reflects the aesthetic and aspirational quality of the visuals used on the website and social media, painting a picture of how the art enhances a space and life.

Social Perception

Customers perceive Kuriosis as a provider of high-quality, unique, and beautiful art prints. The brand is seen as trustworthy and reliable, with excellent customer service and dependable shipping. There's an appreciation for the craftsmanship and the special nature of the curated items, which justifies a higher price point for many. The commitment to supporting living artists and reviving historical art likely resonates positively with customers who value authenticity and artistic integrity. They are viewed as knowledgeable curators who make interesting art accessible.

Copy Examples

• •Headline: Discover Art with a Story. Body: At Kuriosis, we unearth forgotten masterpieces and champion today's brilliant artists. Each print is a piece of history, a spark of passion, lovingly crafted in our Berlin studio just for you. Find art that speaks to your soul.
• •Headline: More Than Just Wall Candy. It's a Kuriosis. Body: Experience the difference of true craftsmanship. Museum-quality paper, archival inks, and a story behind every piece. Elevate your space with art that’s as unique as you are.
• •Headline: Support Real Artists. Inspire Your Walls. Body: With every print from our #SupportLivingArtists collection, you’re not just buying art; you’re investing in talent and passion. Authentic, human-driven creativity, direct from our Berlin atelier to your home.
• •Headline: From Berlin Markets to Your Home, With Love. Body: Kuriosis began with a passion for connecting people with beautiful, unique art. That spirit lives on in every curated print we send out, making exceptional art accessible to everyone.
• •Headline: Quality You Can See. Art You Can Feel. Body: Forget fleeting trends. Our prints are timeless treasures, meticulously selected and handcrafted for enduring beauty. Explore our Vintage, Modern, Japanese, and Classic collections and find your forever piece.