Brand Tone

ethical, conscious, supportive of local design, friendly and welcoming

Brand Values

• •Ethics
• •Sustainability
• •Finnish Origin/Support Local
• •Transparency
• •Quality & Longevity

Best Practices

• •Prioritize Value-Driven Language: Consistently weave in keywords like "ethical," "sustainable," "Finnish design," "transparent," and "slow fashion" throughout your copy.
• •Tell the Story Behind Products/Brands: Highlight the Finnish artisans, the sustainable materials used, and the ethical production processes. This reinforces transparency and connection.
• •Educate and Inform: Use copy to gently educate consumers about the benefits of slow fashion and conscious consumption, positioning Kurestore.fi as a knowledgeable guide.
• •Maintain a Warm and Approachable Voice: While informative, keep the tone friendly and inviting, reflecting the "<3" and welcoming messages seen on the website.
• •Showcase Impact: Whenever possible, illustrate how choosing Kurestore.fi contributes to a better fashion industry and supports local creators.

Social Perception

Customers perceive Kurestore.fi as a provider of ethical and ecological fashion. They are seen as a platform that supports Finnish designers and craftsmanship. Customers appreciate the transparency regarding product origins and materials. The brand is associated with the slow fashion movement and a conscious approach to consumption.

Copy Examples

• •Discover Finnish design that tells a story. At Kurestore.fi, we bring you pieces crafted with heart, ethics, and sustainability in mind. #SlowFashionFinland
• •Choose well, buy less, make it last. Explore our collection of timeless Finnish designs, made to be cherished for years to come. #SustainableStyle #Kurestore
• •Know your style, know its origin. We believe in transparency, offering detailed insights into the journey of each product. Shop consciously with Kurestore.fi.
• •More than just fashion, it's a movement. Join us in supporting local Finnish artisans and embracing a more sustainable way of living. #FinnishDesign #EthicalChoices
• •Wrap yourself in good values. Our curated selection features brands committed to ethical production and eco-friendly materials, because looking good should also feel good.