Brand Tone

Authentic, passionate, and community-oriented; down-to-earth, relatable, exciting, and exclusive, with a nostalgic yet modern aesthetic.

Brand Values

• •Sustainability
• •Individuality
• •Curation
• •Community

Best Practices

• •Lead with Passion: Always let the genuine love for vintage fashion shine through in your copy. Use enthusiastic and descriptive language.
• •Tell the Story: Highlight the unique history or origin of specific pieces whenever possible. This adds value and reinforces the "curated" aspect of the brand.
• •Emphasize Sustainability: Consistently mention the environmental benefits of shopping vintage. This appeals to the values of your target audience.
• •Foster Community: Use inclusive language ("we," "our community"). Ask questions in social media captions to encourage interaction and make followers feel involved.
• •Stay Authentic: Maintain a personal and approachable tone. Avoid overly corporate or generic marketing language. Sharing behind-the-scenes content can help build this connection.

Social Perception

A trusted source for high-quality, curated vintage fashion, perceived as a small business with a personal touch and a trendsetter in the vintage community, distinguished by its unique local sourcing story.

Copy Examples

• •ALASKA THREADS // Our latest curated collection just dropped! Featuring hand-picked vintage gems from the 90s and early 2000s, each piece tells a story. Ready to find your next favorite outfit? Shop the drop now (link in bio!). #KurationCollective #VintageFashion #SustainableStyle
• •More than just a vintage shop, Kuration Collective is a celebration of individual style and sustainable choices. Founded in Anchorage, Alaska, we hand-pick every item, offering a curated selection of wearable history from the 60s to Y2K. We believe in the power of vintage to express who you are. Thank you for choosing to shop sustainably.
• •Styling vintage denim for a modern look. We love pairing classic cuts with contemporary pieces for a style that's all your own. #VintageStyle #OOTDInspo #KurationCollective
• •🔥 Fresh Finds: Your Weekend Vintage Edit is Here!
• •Sourcing day! So many incredible pieces coming your way soon. What vintage era are you hoping to see more of?