Brand Tone

inspiring and supportive, professional, knowledgeable, and community-focused

Brand Values

• •Community
• •Quality and Professionalism
• •Inspiration and Creativity
• •Support for Artists

Best Practices

• •Always Be Encouraging: Use language that inspires action and confidence. Words like "discover," "create," "unleash," and "explore" should be staples in your vocabulary.
• •Maintain a Knowledgeable Tone: When talking about products or techniques, be specific and informative. This builds trust and positions the brand as an expert resource, not just a seller.
• •Champion the Community: Regularly feature artists, students, and customers. Use "we" to foster a sense of belonging and collaboration. Frame the brand as a facilitator of connections within the art world.
• •Use High-Quality Visuals with Storytelling: Every image or video should be paired with a caption that tells a small story es about the artist, the creative process, the inspiration, or the product's purpose.
• •Embrace the "E-Gallery" Identity: In light of the physical gallery's closure, consistently reinforce the benefits and vision of the online platform. Use phrases like "The gallery, reimagined," "Art at your fingertips," and "A new home for Baltic art" to shape a strong, forward-looking digital identity.

Social Perception

Kunstiruum is perceived as a significant and active contributor to the Estonian contemporary art scene. It is seen as more than just a retail store; it is a cultural gallery, an educational space, and a community hub. Artists and art enthusiasts view it as a supportive platform that champions local and Baltic talent. The transition from a physical gallery to a purely online model may shift this perception, but their established reputation provides a strong foundation for their digital-first future.

Copy Examples

• •Create Consciously. Our new vegan-friendly paint series is here. Artistry and ethics in every tube. Express your vision without compromise with our vibrant, high-quality vegan paints. Perfect for the conscious creator. #Kunstiruum #VeganArt #CreateResponsibly
• •Unleash the Artist Within. Join Our Online Watercolor Workshop. Your creative journey starts here. Learn the magic of watercolor from the comfort of your home. Our expert-led online workshop is perfect for all skill levels. Limited spots available es book your place today and let's make something beautiful together. #ArtWorkshop #KunstiRuumOnline #LearnArt
• •The Gallery That Never Closes. Discover Baltic Art at Kunstiruum's E-Gallery. Experience the power of contemporary art, anytime, anywhere. We bring the gallery to you, showcasing curated collections from the most exciting artists in the Baltics. A new era for art has begun. Explore the collection now. #EGallery #BalticArt #Kunstiruum
• •Artist Spotlight: [Artist's Name] Immerse yourself in the captivating world of [Artist's Name]. Their latest collection explores themes of [theme] through stunning [medium]. We are honored to feature their work in our e-gallery. Swipe to see more and visit the link in our bio to read their story. #ArtistSpotlight #ContemporaryArt #EstonianArt
• •Your Art Has a Home. At Kunstiruum, we're more than a store es we're a community. From the first sketch to the final exhibition, we are here to support your passion with the finest materials and a space to share your voice. Welcome to the Art Room. #KunstiRuum #ArtCommunity #EstonianArtists