Brand Tone

Professional, trustworthy, and quality-focused; clear, direct, and informative. On social media, more inspirational and aesthetically driven, evoking style and atmosphere. Overall, confident expert, approachable, and service-oriented.

Brand Values

• •Quality and Realism
• •Customer Service and Reliability
• •Durability and Convenience
• •Safety and Specialization
• •Community Engagement

Best Practices

• •Always start with the core value. Use words like "realistic," "lifelike," "premium," and "high-quality" to set the standard immediately.
• •Maintain the professional, expert tone for the website's main pages and B2B communications. Adopt a more inspirational, aesthetic-focused tone for Instagram and a friendly, solution-oriented tone for Facebook.
• •Don't just sell an artificial tree; sell the solution it provides. Frame products in terms of "convenience," "lasting beauty," "safety," and "creating an atmosphere."
• •Casually mention the 30+ years of experience from your parent company, Kaatman Decoraties, in blog posts or "About Us" sections to build trust and authority.
• •Develop an internal list of on-brand terms (e.g., "natuurgetrouw" / "lifelike," "duurzaam" / "durable," "sfeervol" / "atmospheric") and off-brand terms (e.g., "fake," "plastic," "cheap") to ensure consistency across all writers and platforms.

Social Perception

Positive, largely shaped by curated channels. Customers praise product quality, delivery speed, and service. Externally, seen as a reputable partner and a go-to source for high-end artificial plants for offices and showrooms. The association with Kaatman Decoraties (30+ years of experience) lends significant credibility.

Copy Examples

• •“The Art of Nature, The Science of Quality. Discover artificial plants so realistic, you'll forget they're not real.”
• •“Elevate your workspace. 🌿 Our fire-retardant artificial ficus brings lasting green serenity to your office, no maintenance required. Create an inspiring environment that works as hard as you do. #Kunstboomshop #OfficeInspo #InteriorGreen #WorkspaceGoals”
• •“Tired of dying office plants? Make the smart switch to Kunstboomshop. Our premium, lifelike artificial trees are a one-time investment for endless green. Impress clients and boost employee morale. Shop our business collection today!”
• •“Enjoy everlasting summer on your terrace. Engineered with advanced UV-protection, this Kentia Palm withstands the sun's rays for up to 8 years without fading. It’s the perfect blend of tropical beauty and lasting durability.”
• •“Inside: The Secret to a Perfectly Green Home (Without the Work)”