Brand Tone

Approachable and Accessible, Enthusiastic and Passionate, Modern and Digital-Savvy, Friendly and Personal, Transparent and Fair, Curated yet Diverse

Brand Values

• •Accessibility
• •Fairness
• •Artist Support & Empowerment
• •Democratization of Art
• •Transparency
• •Community
• •Quality & Authenticity
• •Diversity

Best Practices

• •Speak Like a Friend, Not a Formal Institution: Use welcoming, inclusive language. Avoid overly academic or pretentious art jargon. Keep sentences relatively clear and direct.
• •Emphasize the "Why": Connect with the emotional aspect of owning art. Talk about how art transforms spaces and lives, and the joy of supporting artists.
• •Be Enthusiastic and Genuine: Let the passion for art and artists shine through. Use exclamation points where appropriate (but don't overdo it) and positive, uplifting vocabulary.
• •Highlight Accessibility and Fairness: Regularly reinforce the message that good art doesn't have to be prohibitively expensive and that artists are fairly compensated.
• •Tell Stories: Share the stories behind the art and the artists. This creates a stronger connection and makes the art more relatable. Use the founders' journey as part of this narrative.

Social Perception

Kunst100 is generally perceived as a fresh, modern, and accessible online art gallery. They are seen as champions for emerging artists, helping them navigate the art market. Customers likely perceive them as a trustworthy source for affordable, original art, making the process of buying art less intimidating. The personal stories of the founders resonate with the audience, adding to the brand's authenticity and relatability. They are viewed as innovative in their use of digital platforms, especially Instagram, to connect with audiences and showcase art. There's an appreciation for their efforts to make the art world less "elitist" and more inclusive.

Copy Examples

• •Website Banner/Homepage Intro: "Ditch the empty walls, discover art you love! Kunst100 brings real art by real artists right to your doorstep. Affordable, unique, and waiting to tell its story in your home."
• •Instagram Post (New Artist Feature): "Meet [Artist Name]! 👋 We're so excited to welcome their incredible [style/medium] to the Kunst100 family. Swipe to see why we fell in love with their work – and get ready to find your next favorite piece. #RealArtForEveryone #EmergingArtist #Kunst100"
• •Email Newsletter (Weekly Drop): "Art refresh! ✨ Your weekly dose of new + noteworthy art has just landed at Kunst100. From vibrant abstracts to stunning photography, discover unique pieces that speak to you. P.S. Fair prices always guaranteed!"
• •Facebook Ad (Targeting art-curious individuals): "Think original art is out of reach? Think again! Kunst100 makes buying authentic pieces from talented emerging artists easy and affordable. Start your art journey with us today – your walls will thank you! 😉"
• •Product Description Snippet: "This piece isn't just paint on canvas; it's a conversation starter, a mood-lifter, a little piece of an artist's soul. Hand-signed, unique, and ready to bring a touch of genuine creativity into your space."