Brand Tone

Approachable and Accessible, Enthusiastic and Passionate, Modern and Digital-Savvy, Friendly and Personal, Inspirational and Stylish, Transparent and Fair

Brand Values

• •Accessibility of Art
• •Artist Support and Empowerment
• •Democratization of the Art Market
• •Quality and Authenticity
• •Transparency
• •Community
• •Passion for Art
• •Diversity

Best Practices

• •Speak Like a Friend, Not a Formal Institution: Use warm, welcoming, and inclusive language. Avoid overly academic or pretentious art jargon. Keep sentences clear, direct, and relatable.
• •Highlight the 'Why' and the Story: Connect with the emotional aspect of owning art. Talk about how art transforms spaces, evokes feelings, and the joy of supporting artists. Share the stories behind the artwork and the creators to build a stronger connection.
• •Be Genuinely Enthusiastic and Passionate: Let your love for art and artists shine through. Use positive, uplifting vocabulary and express genuine excitement for the pieces and the creators.
• •Emphasize Accessibility, Fairness, and Value: Regularly reinforce the message that beautiful, original art can be affordable and that artists are fairly compensated. Focus on the value of owning unique or limited-edition pieces.
• •Maintain Visual and Verbal Harmony: Ensure your copy complements the visual style of your brand – modern, stylish, and inspiring. Use language that evokes the same feelings as the art you showcase.

Social Perception

Kunst100 is generally viewed as a fresh, modern, and innovative online art gallery. They are perceived as champions for emerging artists, helping them enter the art market. Customers likely see Kunst100 as a trustworthy and approachable source for affordable, original art, making the art buying process less daunting. The personal stories of the founders add to the brand's authenticity and relatability. Their strong digital presence, especially on Instagram, is recognized as an effective way to connect with audiences and showcase art. They are seen as making 'real art accessible to all'.

Copy Examples

• •Website Banner/Homepage Intro: "Ditch the blank walls, discover art that speaks to you! Kunst100 delivers unique pieces from real artists, right to your home. Affordable, inspiring, and ready to transform your space."
• •Instagram Post Caption (showcasing a new abstract piece): "Dive into a world of color and emotion with this stunning new abstract by [Artist Name]! ✨ Perfect for adding a modern touch and a conversation starter to your living room. P.S. We believe beautiful art shouldn't break the bank! #kunst100 #abstractart #homedecor #affordableart #supportartists"
• •Email Newsletter Subject Line (for a weekly drop): "🎨 Art drop alert! Fresh finds for your walls are here!" Email Body Snippet: "Hello art lover! This week’s curated collection has just landed at Kunst100. From vibrant abstracts that energize to serene landscapes that calm, discover unique pieces that reflect your style. Plus, we always ensure fair prices for both you and our talented artists."
• •Product Description Snippet (for a limited edition print): "More than just a print, this limited edition piece by [Artist Name] is a little piece of their soul, ready to bring genuine creativity and character to your favorite room. Hand-signed and one of only [Number] available worldwide. Make it yours before it's gone!"
• •Facebook Ad Copy (targeting young professionals): "Elevate your space without emptying your wallet. Kunst100 offers curated, original art from exciting emerging artists. Find that perfect piece that tells your story and supports creativity. Explore our collections today and bring your walls to life!"