Brand Tone

Elegant, Romantic, Heartfelt, Sophisticated, and Luxurious

Brand Values

• •Love and Connection
• •Beauty and Artistry
• •Quality and Seasonality
• •Storytelling
• •Exclusivity and Luxury

Best Practices

• •Continuously connect the copy back to the brand's name, "Kuney," and its meaning, "to love." Use words like "love," "connection," "heartfelt," and "emotion" to reinforce this central value.
• •Employ sophisticated and descriptive words that appeal to the senses and emotions. Phrases like "curated," "bespoke," "artistry," "whispers of," and "a symphony of" elevate the brand's voice above competitors.
• •Frame the copy around the reason for the purchase—the celebration, the sentiment, the story. Instead of "Buy Red Roses," try "Tell a Passionate Story with Scarlet Blooms."
• •Ensure the tone of the copy always matches the high-end, clean, and artistic aesthetic of the photography. The elegance seen in the visuals must be reflected in the words.
• •Craft messages that resonate with the person buying the flowers (emphasizing the perfect gift, the grand gesture) as well as the person receiving them (highlighting the feeling of being cherished and celebrated).

Social Perception

A luxury floral designer and a go-to brand for significant, emotionally charged occasions. Perceived as reliable for high-quality, beautiful, artistic, and intentional arrangements that make a memorable impression.

Copy Examples

• •Some stories are written in words. Others are told in petals. For a love that feels as fresh as the day it began. #Kuney #ToLove #FloralStories
• •Your forever begins with a promise. Let us design the florals that will witness it all. Discover KUNEY Bespoke Wedding Services.
• •More than a gift, it's a feeling. Crafted with passion, sent with love. Make their moment unforgettable with a KUNEY floral design. Shop our seasonal collection.
• •Beauty that endures, a love that won't fade. Our preserved roses capture a perfect moment and hold it for eternity. The ultimate expression, from the heart of KUNEY.
• •Say 'I love you' in the language of flowers.