Brand Tone

Inspirational, friendly, encouraging, educational, passionate, accessible, and supportive.

Brand Values

• •Community
• •Education
• •Accessibility
• •Passion & Entrepreneurship
• •Quality & Customer-Centricity

Best Practices

• •Always Speak to the "Why"
• •Use Encouraging and Inclusive Language
• •Highlight the Community Aspect
• •Balance Passion with Practicality
• •Maintain a Consistent Voice Across All Platforms

Social Perception

Exceptionally positive, viewed as a trustworthy and passionate company delivering high-quality products and outstanding customer support. Perceived as an ideal and supportive entry point for ukulele beginners, fostering a strong sense of community and loyal following.

Copy Examples

• •Your song is waiting. It’s more than wood and strings. It’s the courage to create, the joy of learning, and the community that cheers you on. Your musical journey starts with a single chord. Dare to play it. #KundeBrand #UkuleleLove #DareToCreate
• •Find the Ukulele That’s Uniquely You. From the warm tones of mahogany to the bright sound of koa, our ukuleles are crafted with passion. Make it truly yours with custom laser engraving. Join the Kunde family and start your adventure today. Free 24h shipping!
• •Don't just listen to music. Make it.
• •Welcome to the Community! We believe everyone has a musician inside them. Let's find yours. Explore our ukuleles and free tutorials.
• •You, 5 minutes after opening your first Kunde. It’s that easy. It’s that fun. Join us! #UkeTutorial #KundeFamily #LearnUkulele