Brand Tone

Friendly and Approachable, Knowledgeable and Expert, Community-Oriented, Passionate and Dedicated, Down-to-Earth and Practical, Helpful and Honest

Brand Values

• •Quality Craftsmanship
• •Customer Service
• •Sustainability (Repair, Reuse)
• •Community Focus
• •Passion for the Outdoors/Adventure
• •Integrity and Honesty

Best Practices

• •Emphasize "Repair and Reuse" Religiously: Make this a central theme in product descriptions (highlighting repairable footwear), service explanations, and social media content. Use phrases like "give them a second life," "extend your adventure," "sustainable choice."
• •Speak with a Friendly, Local Voice: Use welcoming language. Refer to local landmarks or experiences (e.g., "Ready for another season in the Rockies?"). Share stories about the shop, the team, or even customers (with permission). Keep the tone conversational, not overly corporate.
• •Showcase Expertise without Being Pretentious: Confidently talk about the quality of repairs and products, the skill of the cobblers/seamstress, and knowledge of different shoe types (especially for climbing/hiking). Avoid jargon where possible, or explain it simply. Phrases like "Our experienced cobblers..." or "We know our way around a worn-out sole..."
• •Connect with the Community: Regularly mention Canmore and the Bow Valley. Highlight involvement in local events or support for other local businesses. Frame services as benefiting the local active and outdoor community.
• •Be Authentic and Passionate: Let the genuine love for craftsmanship and the outdoors shine through. Share the "why" behind the business – the satisfaction of a good repair, the joy of seeing customers continue their adventures, the commitment to reducing waste. Use enthusiastic language where appropriate.

Social Perception

Trusted Local Experts, Valued Community Asset, Champions of Sustainability, More Than Just a Shop, Friendly and Reliable

Copy Examples

• •Headline: Don't Toss Them, Transform Them! Body: Your favorite boots seen better days? Our expert cobblers in Canmore love a challenge. From resoling your trusty hikers to breathing new life into those beloved Birkenstocks, we’re here to help you tread lighter on the planet. Resole. Repair. Reuse. That's the Kumpfy promise.
• •Headline: Adventure-Ready Soles, Crafted in the Rockies. Body: Whether you're scaling peaks or strolling through town, your footwear should keep up. At Kumpfy Shoes & Repair, we offer top-quality adventure footwear and expert repair services to keep you exploring. Swing by our Canmore shop – we know shoes, and we know the adventures they take you on.
• •Headline: More Miles, Less Waste. That's Kumpfy. Body: We believe well-loved gear tells a story. Before you say goodbye to your favorite pair, let our skilled team take a look. We specialize in giving shoes, boots, and even outdoor gear a new lease on life. It’s good for your wallet, and great for our beautiful Bow Valley.
• •Headline: Your Canmore Cobbler: Keeping Our Community Kumpfy. Body: From Karel's backyard shed to the heart of Canmore, Kumpfy Shoes & Repair has been built on a passion for quality and community. We’re proud to offer expert repairs and a curated selection of footwear that lasts. Thanks for supporting local!
• •Headline: Got Sentimental Soles? We Get It. Body: Those boots that took you on your first big hike? The climbing shoes that saw your first send? We understand that some gear is more than just gear. Our Canmore repair experts treat every item with care, aiming to restore not just function, but the stories they hold.