Brand Tone

Approachable and Friendly, Informative and Practical, Passionate and Enthusiastic, Community-Oriented, Modern and Stylish, Proudly Irish

Brand Values

• •Quality and Reliability
• •Innovation and Design
• •Accessibility
• •Sustainability/Eco-Friendliness
• •Customer Satisfaction
• •Community
• •Adventure and Fun

Best Practices

• •Stay Approachable and Authentic: Use clear, friendly language. Avoid overly technical jargon unless explained simply. Let the Irish passion for cycling shine through.
• •Highlight Irish Roots and Design: Consistently mention the "Irish designed and built" aspect where relevant, emphasizing quality and suitability for local conditions.
• •Focus on Benefits, Not Just Features: Explain how features like integrated batteries, powerful motors, or sleek design translate into a better, more enjoyable, or more practical riding experience for the customer.
• •Emphasize Community and Shared Experience: Encourage user interaction, share customer stories (with permission), and talk about the joy and freedom of e-biking in a way that resonates with a shared lifestyle.
• •Maintain a Visually Cohesive and Modern Aesthetic: Ensure that the copy is complemented by high-quality images and videos that reflect the stylish and modern nature of the bikes and the beauty of Irish landscapes, as seen on their Instagram and website.

Social Perception

Positive Reputation, Trusted Irish Brand, Stylish and Well-Designed Products, Good Value, Reliable Performance, Responsive (mostly)

Copy Examples

• •Headline: Rediscover Your Commute. Ride Kuma. Body: Tired of traffic? Embrace the freedom of Irish-designed e-bikes. Sleek, reliable, and ready for your adventure. Explore our range and join the Kuma community today! #KumaBikes #IrishDesign #EBikeLife
• •Headline: Quality You Can Feel, Style You'll Love. Body: At Kuma Bikes, we obsess over every detail. From innovative design to top-quality components, our e-bikes are built in Ireland to make every journey smoother, greener, and more fun. Test ride your Kuma today!
• •Headline: Your City, Unlocked. With Kuma E-Bikes. Body: Navigate Dublin's streets or Cork's hills with ease. Our e-bikes offer the perfect blend of power and style, making your daily travel a joy, not a chore. Plus, save with the Bike to Work Scheme!
• •Headline: Adventure Awaits. Power Your Journey. Body: Whether it's a scenic coastal path or your daily route to work, a Kuma e-bike makes every ride an experience. Designed for Irish terrain, built for lasting enjoyment. What's your next Kuma adventure?
• •Headline: Join the E-Bike Revolution. Choose Irish. Choose Kuma. Body: Experience the difference of a Kuma e-bike. We're passionate about sustainable transport, innovative design, and building a strong cycling community right here in Ireland. Visit our stores or shop online.